Marketing Analyst

hace 2 meses

Bogotá Cundinamarca, Colombia SOFITEL A tiempo completo

**Company Description**
¿Por qué trabajar para Accor?
Somos mucho más que un líder mundial. Te damos la bienvenida tal como eres y puedes encontrar un trabajo una marca que coincida con tu personalidad.
Te apoyamos para que crezcas y aprendas cada día, asegurándonos de que el trabajo le dé propósito a tu vida, para que durante tu viaje con nosotros, puedas seguir exporando las posibilidades ilimitadas de Accor.
Haz lo que amas, cuida el mundo, atrévete a desafiar el status quo #BELIMITLESS

Job Overview**:
**Qualifications**
Requirements**:

- Experience**: Minimum of 2 years of experience in digital marketing, preferably in the luxury or hospitality sector.
- Education**: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

**Additional Information**
Responsibilities**:
1. Content Development and Management**:

- Content Calendar**: Plan and maintain a content calendar to ensure a consistent and coherent presence across all platforms.
- Influencer Outreach**: Serve as the initial point of contact with potential influencers and foodies, promoting the property and building strategic relationships.

2. Calendar Review**:

- Campaign Calendar**: Plan and review the marketing campaign calendar, ensuring all actions align with key hotel dates (events, peak seasons, etc.).

3. Monthly Work Planning**:

- Planning**: Set monthly objectives and strategies, define priorities, assign and oversee tasks for the graphic designer.
- Review and Adjustments**: Monitor the progress of scheduled activities and adjust plans as needed to respond to market changes or hotel strategy shifts.

4. E-commerce Actions**:

- Online Channel Management**: Oversee and optimize the hotel's presence on booking platforms and OTAs (Online Travel Agencies), reviewing visual content and sales opportunities.
- Data Analysis**: Analyze e-commerce performance data (conversions, click-through rates, etc.) to identify improvement opportunities and adjust strategies accordingly.
- Social Media Strategy**: Develop social media advertising strategies for specific events and hotel outlet promotions.

5. Market Research and Analysis**:

- Competitive Analysis**: Research and analyze competitors' marketing strategies to identify trends and market opportunities.
- Customer Segmentation**: Study customer behavior and market segmentation to develop more effective marketing strategies.

6. Results Measurement and Reporting**:

- KPIs and Metrics**: Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and actions.
- Reporting**: Prepare detailed reports for the Sales and Marketing management on campaign performance and marketing activity profitability.

We Offer**:

- A stimulating work environment at a renowned luxury hotel.
- Professional development and growth opportunities within the company.
- Competitive compensation package and additional benefits.
- Accor benefits

Nuestro compromiso con la Diversidad & Inclusión:
Somos una empresa inclusiva y nuestra ambición es atraer, reclutar y promover talentos diversos.

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