Digital Marketing Specialist

hace 3 semanas

Bogota, Colombia Siemens Healthineers A tiempo completo

Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

**Then come and join our global team as **Digital Marketing Specialist****

**Your tasks and responsibilities**:

- _ Responsible for the development of content architecture and structure of digital channels in Latin America._
- _ Plan and execute advertising campaigns in various digital media, guided by performance indicators._
- _ Responsible for the planning, development and implementation of digital campaigns and virtual events using different digital marketing tools and resources (SEO, SEM, E-mail marketing, Viral Marketing, influencer marketing, Analytics, A/B testing, etc)._
- _ Evaluate data and insights from campaigns and report the main metrics to the business units. Constantly optimize investment in digital marketing; analyze the data from the campaigns, formulate hypotheses regarding which actions could improve the results, carry out tests to validate them and implement the best version. Devise, develop and execute measurable and actionable tests on the different digital assets of the company, to increase conversion rates and increase ROI._
- _ Generate rapprochement with account executives from the main media, such as Google, LinkedIn and Facebook, in order to improve results and stay close to their innovations_
- _ Generation of organic and paid content for social networks._
- _ Responsible for the corporate website, content management, updating and optimization of sites._
- _ Project management: Manage the entire testing process, including prioritization, requirements analysis, implementation, measurement, and recommendation of next steps for digital campaigns._
- _ Evaluate industry trends, competitive landscape, and new technologies to improve the digital experience_

**Your qualifications and experience**:

- _ Digital Marketing Professional with 5 to 7 years of experience in similar positions._
- _ Degree in Social Communication / Digital Marketing / Advertising / Institutional Communication / Marketing / Journalism or related_
- _ Advanced oral and written English._
- _ Desirable basic Portuguese._

**Your attributes and skills**:

- _ Excellent verbal and written communication._
- _ Ability to organize daily tasks._
- _ Project structuring and execution._
- _ Adaptability and Agility thinking._
- _ Marked problem-solving._
- _ Analytical_
- _ Proactive profile._
- _ Leadership capacity._
- _ Good management of interpersonal relationships_
- _ Teamwork_
- _ Commercial vision._

**Our global team**:
We are a team of 66,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what’s possible in healthcare to help improve people’s lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways.

**Our culture**:
We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what’s possible, to improve people’s lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success.

**To all recruitment agencies**: Siemens Healthineers does not accept agency resumes. Please do not forward resumes to our jobs alias, employees, or any other company location. Siemens Healthineers is not responsible for any fees related to unsolicited resumes.

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