Channel Marketing Manager

hace 2 semanas


Bogota, Colombia Advising & Recruiting A tiempo completo

Empresa dedicada al sector de telecomunicaciones y de tecnología, líder mundial de teléfonos inteligentes, se encuentra en la búsqueda de un** “Gerente para el canal de Marketing”, **con experiência en el manejo de cliente de grandes superficies y empresas de telecomunicaciones. La persona ideal, deberá ser profesional en carreras administrativas, comunicación social con énfasis en mercadeo, publicidad y mercadeo y/o carreras afines; así mismo la persona seleccionada deberá contar con un buen dominio del idioma inglés en un nível medio/avanzado (B2 - C1). Debe contar con experiência entre 5 y 7 años, en proyectos orientados en medios tradicionales como TV, radio, OOH, influencers, agencias de publicidad, ; así mismo debe contar con experiência en el manejo de clientes internos y externos revisando y evaluando las diferentes propuestas de marca, así mismo debe contar con experiência en la detección de necesidades y preferencias de cada canal, realizando propuestas para los distintos clientes

Dentro de sus principales responsabilidades estará:

- Hacer el plan de marketing para cada canal (Claro/Movistar/Alkosto/Éxito ), plan de inversión, combinación de media Buy, PR, plan digital en base a los objetivos de marca y de canales nuevos.
- Responsable de la relación del cliente con el canal, comprender las necesidades del canal al tener una buena perspectiva de cada cliente y luego capitalizar las oportunidades de crecimiento.
- Construcción y ejecución de estrategias de marketing de canal 360 a través de campañas creativas e innovadoras para la cartera de OPPO. (TVC, prensa, radio, OOH, RRSS, Google, SEO, SEM, Programática.
- Responsable de la negociación de visibilidad de marca en punto de Venta a nível nacional; Branding, actividades de trade marketing, exhibición de tiendas, POP, activaciones de marca y lanzamientos de productos, con el objetivo de contribuir al crecimiento del negocio y apuntar a vender MoM.
- Liderar la estrategia digital para los planes mensuales de cobranding con el objetivo de lograr la conversión de ventas en el comercio electrónico del cliente.
- Analizar y revisar los conocimientos del mercado, el punto de referencia de los competidores y las tendencias de categoría e identificar oportunidades de crecimiento para la cartera actual y futura.


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