Marketing Activation South America

hace 2 semanas

Bogota, Colombia 3M A tiempo completo

**Job Description**:
The Region/Country Activation Marketer Role

The purpose of the role is to supports the execution of business plans in South America (Colombia, Peru, Chile & Argentina). Responsibilities include developing short-term tactical marketing strategies and Brand/Product Management marketing plans and contributing to longer-term tactical local activation plans and engagement driving demand generation (end-user, segments, through channel, sales enablement). Also provide relevant insights, input into area and global segment, portfolio and product teams.

Key Responsibilities
- Drives execution of Window Films & Facility care Portfolio within the South America region - SA - (Colombia, Peru, Chile, Argentina).
- Collaborates effectively with cross-functional groups to communicate clear direction, ensure alignment with the Sales team, Marketing Center, Supply Chain, Finance, Government Affairs, and other areas.
- Drives additional initiatives to develop new marketing programs to reach our customers (converters, distributors, Key accounts) through innovative plans that ensure profitability plans are in place to achieve regional and global expectations.
- Directs and coordinates the definition and deployment of the marketing strategy for the portfolio assigned. This includes key execution of: customize LATAM marketing plan to our region, portfolio management and development, market trends analysis, new product launches, business performance tracking.
- Represent SA region in quarterly business reviews.
- Responsible for South America Targeting, Segmentation, and Pricing strategies for each product
- Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization. Leads new product/ programs launches into the region.
- Responsible for review demand plans done by Sales Teams ensuring the right alignment.

Individual Accountabilities
- Demand generation locally: o Identify opportunities and needs to leverage local social media/media/key platforms for communications o Execute on end-user communications o Make recommendation on media buys aligned to the global and area activation plans.
- Channel: o Syndication to the channel partner in country o Represent eCommerce capabilities and expectations of channel partners o General channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans o Sales partnership and engagement: o Delivering programs/promotions/new product materials to field sales o Close alignment/partnership with sales teams to deliver programs
- Input to the area teams (area portfolio, NPI and area segment marketing): o Provide input to marketing planning, program o Competitive intelligence, customer, KOL and media platform trends o Ensure local regulatory and packaging compliance for portfolios/programs o Align to campaign outcomes/input/results o NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
- Manage local calendar for promotional planning and implementation.

Key Shared Accountabilities
- Leverage Customer Operation and Corporate Affairs activities and support to deploy programs (digital, communication, media relations, fairs and events, CRM, POS)
- Provide insights of local market, product performance, customer demand and feedback through Area Business Group Marketing Center, Region/Country Business Group or Division Leaders
- Maintain the feedback loop on customer experience with all owners of the aspects of customer experience in area, region or country

Qualifications (Education/Experience and Knowledge, Skills, and Abilities)
- A Bachelor level university/college degree in a related field (such as, sales, marketing, technical life science, etc.) is required. Master’s degree is preferred.
- A minimum of 6-9 years relevant working experience is normally required. In-depth knowledge and experience with the theories and practices of one or more disciplines such as sales, marketing,
- Knowledge of computer programs relevant to the assigned area of responsibility is normally required. Ideally AS400, Salesforce, Power Bi.
- Generally requires the ability to communicate in written and spoken English.

Supporting Your Well-being

3M offers many programs to help you live your best life - both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Imagine your future in 3M

3M es un empleador que ofrece las mismas oportunidades. 3M no discriminará a ningún solicitante de empleo por razones de raza, color, edad, religión, sexo, orientación sexual, identidad o expresión de género, origen nacional, discapacidad o estado de veterano.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and wh

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