Country Manager
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Join Fonroche Lighting and Make a Global Impact
About Us
Fonroche Lighting is a global leader in autonomous solar urban streetlights, with over 200,000 installations across five continents. Based in France between Bordeaux and Toulouse, we’re experiencing rapid growth (30% annually) while maintaining an exceptional employee retention rate of 95%. Our modern headquarters, inaugurated in 2023, houses dynamic teams united by a mission to illuminate the world sustainably.
The Opportunity
We’re seeking our Country Manager - Hub Caribe (Colombia, Centro América y Caribe), based in Bogotá or Cartagena Colombia, to join Felipe’s team in LATAM. This role offers the opportunity to:
- Drive the development of the local markets by implementing effective commercial strategies to increase market share.
- To oversee day‑time operations (start‑up), ensuring efficient management of teams, partners, and resources. Managing multi-disciplinary teams in engineering, sales, logistics, warehouse, trade operations, marketing, and administration, ensuring organizational effectiveness, talent development, and execution of corporate objectives.
- Acting as the company’s ambassador, they build strong relationships with clients and stakeholders to enhance the brand's reputation.
- The Country Manager -Hub Caribe aligns local activities with global objectives to achieve sustainable and profitable growth in the target market.
Key Responsibilities
As the primary representative of Fonroche Lighting - Hub Caribe, the Country Manager acts as a key liaison with the French Headquarters, ensuring effective communication, implementation of corporate processes, reporting standards, and strategic initiatives.
1. Commercial Leadership & Business Development (50%)
a. Strategic Growth and Business Development
- Define and execute the commercial strategy for the Caribbean Hub, in alignment with global and regional objectives.
- Identify market opportunities and establish growth plans to increase market share and revenue.
- Analyze market trends, competitive landscape, and regulatory developments affecting the business.
- Develop annual sales plans, forecasts, and business development initiatives.
b. Business Development
- Identify, develop, and secure new business opportunities across public and private sectors.
- Build and maintain strategic relationships with municipalities, government agencies, engineering firms, developers, utilities, contractors, and key decision‑makers.
- Create strategic alliances and partnerships that support long‑term growth.
- Represent Fonroche Lighting at industry events, conferences, and professional associations.
c. Revenue & Profitability
- Achieve annual sales targets, profitability objectives, and business KPIs.
- Monitor commercial performance and implement corrective actions when necessary.
- Ensure healthy project pipelines and accurate forecasting.
2. Country Operations & Team Leadership (50%)
a. Organizational Leadership
- Lead, inspire, and develop a multidisciplinary team (4 and growing).
- Foster a culture of accountability, collaboration, innovation, and continuous improvement.
- Promote employee engagement, talent retention, and professional development.
b. Operational Excellence
- Ensure efficient execution of projects, deliveries, and customer commitments.
- Monitor operational KPIs and continuously improve processes.
- Collaborate with cross‑functional teams to optimize customer experience and project execution.
- Ensure compliance with local regulations (norms), company policies, and quality standards (HSE).
What you can bring to us
- Bachelor's degree and a Master's in Business Administration or a similar field.
- 5 - 10 years of relevant experience leading country operations and commercial teams.
- Experience in B2B and B2G for industrial products with disruptive technology.
- Transversal management (Sales agent network)
- Languages: Spanish and perfectly fluent in English for the exchanges with the head office
- Strongly organized, result and customer service oriented with a managerial autonomy and a high versatility and work adaptability in a company with very fast‑growing perspectives and context.
- Keen to travel within the region.
Your Super Powers
- Leadership, in a start‑up and agile environment.
- Seek to bring meaning and i