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Musketeer (Medellín)
hace 3 meses
- 1. "Living" the Red Bull On Premise culture:
- Assume and live the Red Bull OP Culture. Creation of "kindred spirits"
- Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a "Do it now" person by influential contacts, brilliant knowledge and leverage of all brand properties.
- Live and breathe the nightlife environment.
- Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
- Take responsibility for personal development and development as a Musketeer.
- 2. Communication:
- On premise Know-how and Red Bull culture transfer to our customers.
- Permanent teamwork with other Musketeers and communication with his Regional Manager.
- Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.
- 3. Event Activation:
- Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull's brand image and to offset money.
- Attendance on key 3rd party and Red Bull events.
- Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.
- 4. Territory Management:
- Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
- Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
- Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
- Set volume goals with each account that includes execution against Red Bull KPI's. Review business volume and all business building initiatives permanently.
- Drive cooperation with the local Distributor's Sales Force in order to reach an adequate numeric distribution.
- Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
- 5. Administration:
- Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS ...).
- Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
- Fulfilment of report dead lines.
- Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.
- 6. Market research
- Observation and reports of competitor activities.
- Active search of new opportunities for the Business in the region.
- Identification of EPC outlets.
- 7. On Premise Marketing
- Putting the On Premise marketing strategy into practice.
- Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines.
- Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.
- 8. Key Priorities
- Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.
- High 5 Execution:
- Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
- Perfect Visibility: Stages perfect visibility in order to optimize sales.
- Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
- Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
- Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.
- Travel 0-10%