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Spclst Omnichannel Strategy

hace 2 meses

Bogotá, Bogotá D.E., Colombia MSD A tiempo completo

Job Description

El Especialista de Estrategía Omnichannel Salud Humana, tiene como principal responsabilidad el:

Desarrollar la estrategia y plan para activar campañas omnicanal en base a una profunda comprensión de las necesidades y comportamientos de los clientes internos.

Trabajar con el equipo crossfuncional de cada franquicia para desarrollar campañas y ejecutar efectivamente la estrategia a través de los diferentes canales. Construir y mejorar las capacidades digitales de experiencia del cliente (UX) y omnicanalidad.

Desarrollar estrategias de contenido que generen contenido de alta calidad, cumpliendo las normas y que pueda ser reutilizado a través de los canales relevantes, dirigido al público adecuado, en el momento y contexto correctos.

Principales funciones:

  • Desarrollar la estrategia omnicanal y plan de activación para campañas con las franquicias de la compañía utilizando el ecosistema digital disponible.
  • Proveer insights de negocio a las franquicias durante el ciclo de vida de sus campañas omnicanal utilizando el ecosistema digital de la compañia(Datorama, Google Analytics, Search Console, etc).
  • Trabajar crosfuncionalmente con las franquicias para crear estrategias de contenido que entreguen material de alta calidad, re-utilizable, y que cumplan con nuestras políticas corporativas (p.e Digital Accesibility)
  • Proveer insights de UX y CX a las franquicias de los usuarios que utilizan las plataformas digitales de la compañía de manera periódica.
  • Administración de Flash Notify Me, sus usuarios y contenido
  • Administración de Salesforce Markerting Cloud, su base de datos y contenido

Perfil

Profesional en Administración de Empresas, Marketing, Comunicación

Inglés Avanzado

Experiencia entre 3-4 años Marketing Digital, Estrategias Omnicanal

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

07/24/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:07/24/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R302157