Bidding Platform Specialist SEO
hace 1 mes
Bidding Platform Specialist
SEO para nuestro equipo Digital.
Buscamos personas con talento que quieran formar parte del grupo líder en inversión en medios
Rol y responsabilidades:
- Desarrollar y ejecutar estrategias de SEO efectivas para mejorar la visibilidad y el posicionamiento orgánico en diferentes motores de búsqueda.
- Realizar investigaciones de palabras clave para SEO y análisis de clasificación orientados a los principales KPIs orgánicos y pagados.
- Guía para la optimización y mejora del SEO de contenidos en páginas de aterrizaje para mejorar los puntajes de calidad SEM.
- Análisis de contenido y competidores para el desarrollo de nuevo contenido que abarque una gama más amplia de palabras clave.
- Monitoreo continuo y consultoría sobre la higiene técnica del sitio, arquitectura de la información y SEO/UX.
- Identificación de brechas en páginas de aterrizaje para proporcionar segmentos específicos de palabras clave.
- Optimización de contenidos para mejorar el rendimiento de las páginas de aterrizaje, tanto en SEO como en SEM.
- Desarrollo y guía de enlaces internos para su correcta implementación.
- Ejecución de estrategias SEO y producción de contenido SEO para campañas de clientes.
- Recopilación, procesamiento y análisis de datos para obtener insights y descubrir oportunidades.
Requisitos:
- 2 a 3 años de experiência comprobada en SEO.
- Experiência significativa en la generación y desarrollo de estrategias de contenido.
- Habilidad para interactuar eficazmente con clientes y manejar presentaciones y reuniones.
- Dominio de herramientas de SEO como SEMRush, ahrefs, Google Analytics, Google Search Console y Screaming Frog.
- Excelentes habilidades de comunicación y trabajo en equipo.
Deseables (Pero no excluyentes):
- Capacidad para comunicarse en inglés.
- Portugués intermedio o avanzado.
- Si tienes experiência en SEO aplica ya a nuestra oferta
ACERCA DEL GRUPO NEXUS
- GroupM Nexus une el contenido direccionable y la televisión, la tecnología de inteligencia artificial (Copilot) y las soluciones omnicanal de GroupM en una sola unidad. La organización global estará respaldada por una nueva plataforma de desempeño multicanal y centros de entrega internacionales para establecer nuevos puntos de referencia para la innovación y eficiencia del desempeño para las agencias y clientes de GroupM.
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