Director Product Ownership Go-to-market

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Adidas A tiempo completo

As a Director Product Ownership - Go to Market (GTM) you are responsible for the adoption and enablement of digital product capabilities in our markets to maximize the value for the consumer.

Partnering with Tech & Ecommerce, managing enablement of capabilities and consulting of new functionalities & best practices are a few examples of the activities that will be expected from this role.

Additionally, you will be cooperating with various internal stakeholders, including Markets and other Digital areas to drive consumer engagement and satisfaction, as well as incremental revenues out of delivering digital experiences.

Besides that, you are responsible to lead a team of GTM Managers in the location and set them up for success.

- Key Responsibilities

Scope:
Accountable for the adoption and enablement of complex digital products-Product Enablement & Adoption

  • Be accountable for capability enablement in line with roadmaps and committed delivery dates.
  • Be accountable for successful adoption of global business capabilities considering the value for the consumer and the company (ROI).
  • Identify and solve dependencies with other product owners to ensure efficient delivery.
  • Coordinate interfaces between different product teams in your area of responsibility.
  • Support Markets with validation/Initial implementation
  • Ensure E2E super users are involved in testing, QA and UAT
  • Provide End user training, support and monitoring
  • Act as an in market product expert to support local market teams
  • Measure and Report of the success of capability adoption based on Global and Market KPIs
  • Insights Discovery
  • Responsible to work with market functional teams to refine problem statements and identify opportunities.
  • Capture local usability/business requirements and consolidate feedback from market (product use cases, scope, usability, etc.)
  • Consolidate business opportunities from markets and work with Product Teams to refine those and ensure that those are evaluated for new product increments.
  • Opportunity & Solution Discovery and validation
  • Input to Product teams process as voice of the markets
  • Drive market comms around discovery outcomes (what is prioritized & why)
  • Consult product teams on implementation process improvements
  • Ensure super users are involved or consulted during discovery process
  • Establish a regular feedback loop between Global Product Teams and Market teams to bring awareness to capabilities being introduced into our digital landscape
  • Stakeholder Management
  • Represent the product Area within the markets, fostering strong relationships with key stakeholders to ensure that their views and insights are captured and played back into the product organization.
  • Represent the Markets within the Product Community to get more market insights into the global organization.
  • 5. People Management
Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.

  • Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and Digital objectives.
  • Requirements
Degree with focus on Business Administration or IT or related areas, or equivalent combination of education and experience
-10+ years of experience working in a Digital and/or eCommerce environment
-7+ years working as a Product Owner or product management related role, preferably in an agile working setup
-3+ years experience in leading a team

  • Experience in working with stakeholders and experts at various organizational levels
  • Experience in Product Management and/or Product Marketing
  • Excellent communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely
  • Ability to cope with change, make decisions and act comfortably with risk and uncertainty
  • Desirable expert domain knowledge in Digital Marketing
  • Strong understanding of apparel / footwear business
  • Expert knowledge of Agile working methods e.
g., Scrum/Kanban

  • Comfortable working with enterprise level platforms and technologies
  • Understanding of IT products and capabilities
  • Fluent in English both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing thin

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