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Digital Marketing Consultant
hace 2 semanas
The Digital Marketing Consultant guides the implementation of website marketing techniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, training personnel on use of necessary reporting tools.
Known as the OEM digital advisor, the digital marketing consultant works to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships.
The digital marketing consultant analyzes current digital marketing state and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities.
This position travels 34 days per week.Responsibilities Include:
- Maintains thought leadership competitiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations.
- Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regional and area management, developing trust and value.
- Known as the digital advisors to area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices and practices throughout the area and dealership.
- Leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.
- Provide training on Ansira products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.
- Become familiar with OEM digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
Key Success Factors:
Software: Word, Excel, PowerPoint, Basic Search, Ansira Products Expert in Automotive Digital Marketing practices, OEM approved CRM tools and individual dealership Internet sales and workflow Automotive Retail Operations Process/Performance Improvement Consulting Adult Learning Methodologies Qualifications & Job Requirements:
- Bachelor's Degree or Dealership Industry experience preferred
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