Digital Marketing Executive

hace 6 meses

Desde casa, Colombia GOA-TECH A tiempo completo

We are looking for an experienced **Digital Marketing Executive** to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential, which becomes increasingly useful for companies such as ours.

**Responsibilities**
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Manage and update company database and customer relationship management systems (CRM)
- Performing market analysis and research on competition
- Collection data for client case studies
- Researching prospects for the agency’s market

**Requirements and skills**
- Proven minimum of 4 years of experience as Digital Marketing Executive or similar role ( experience in PPC, Google AdWords, Paid Display Advertising (GDN, AdRoll, Facebook, Native & Programmatic), Google Tag Manager and Google Analytics
- Extremely organized
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
- Google Ads and Bing Certified
- Strong Excel Skills
- Proven success implementing new PPC campaigns and achieving excellent ROI
- Ability to analyze client traffic from digital media buys to gauge success and adjust strategies
- Understand the relationships between SEO and PPC campaigns, and how they work in conjunction with one another in larger search marketing strategy

COMPENSANTION: DEPENDING ON EXPERIENCE AND EXPECTATIONS.

**We would like to stress the fact that as an independent employee you will be responsible for all contributions you need to make to any local or state government (income taxes, social security, health insurance, others).**

Experiência:

- Digital Marketing: 4 años (Obligatorio)

Idioma:

- Inglés (Obligatorio)

Licencia/Certificación:

- Google Ads and Bing certification (Obligatorio)

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