Content Marketing Analyst

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Instaleap LLC A tiempo completo

Profile


As a Content Marketing Analyst at Instaleap, you will be responsible
for creating and implementing a content strategy that supports an organization's overall marketing goals, also you will be in charge of evaluating the effectiveness of a company's content marketing strategies.


What we bring to the table:

  • A growing organization with beautiful (remote if desired) positions and possibilities for personal development.
  • A challenging job that'll be at the core of our growth ambition.
  • Rocksolid onboarding that'll set you up for success in your job.
  • Mentoring and coaching by experienced SaaS leaders can help you elevate your career.
  • Great salary and compensation.
  • Remote work: We are a global team
  • Flexible hours: We trust in your work and abilities.
  • Health Assurance.
  • Access to Elearning platforms /

Educational Budget:
We support our workers to achieve success.

Your SuperPowers

  • You know copywriting techniques;
  • You have previous experience in creating and improving content pieces and strategies for B2B companies;
  • You are crazy about learning new things and improving your skills and the processes you're involved in;
  • You are fluent in Spanish or English and feel comfortable writing in English or Spanish;
  • Fluency in Portuguese is a plus.

What would you do?

  • Brainstorming, shaping, and writing advertisement/marketing pieces for campaigns in different formats and channels.
  • Researching a customer or prospect to write persuasive messages to ICPs;
  • Interview clients and gather inputs from sales and customer experience to better communicate our product value throughout the marketing funnel.
  • Run tests in the pieces to refine messages, channels, persons, and contents;
  • Create downloadable content, based on previous content available;
  • Analyse performance indicators, build reports, and make datadriven decisions.

Your experience has been shaped by:

  • A Graduation in the fields of Communications (Public Relations, Journalism), Marketing, Advertisement, Arts and Literature, etc;
  • You have at least 1,5 years of experience in Marketing teams, performing Content and Copywriting roles.
  • Previous experience with HubSpot, WordPress, and Google Analytics.
  • Previously implemented SEO strategies
  • Previously created and improved copy content for website and landing pages.

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