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Sales And Marketing Specialist

hace 4 semanas

Colombia Connext A tiempo completo

We're Hiring: Sales and Marketing Associate

Join Connext as a Sales and Marketing Associate and play a pivotal role in driving our company's growth by supporting both the sales and marketing departments. This position involves a blend of tasks aimed at promoting products or services, generating leads, and maintaining customer relationships.

  • Develop and execute automated outreach campaigns via email, LinkedIn, and other digital channels.
  • Utilize email marketing automation tools to nurture leads and track engagement.
  • Manage and maintain CRM (HubSpot) to track KPIs, sales metrics, and lead performance.
  • Create and execute social media strategies on LinkedIn, Facebook, Instagram, and Twitter.
  • Develop engaging digital content, including blog posts, newsletters, whitepapers, and case studies.
  • Assist in designing infographics, eBooks, and sales collateral to support marketing campaigns.
  • Plan and execute automated email campaigns for lead nurturing and customer engagement.
  • Optimize email segmentation, workflows, and A/B testing for maximum impact.
  • Analyze email open rates, click-through rates, and conversion data to improve performance.
  • Assist in website content updates and SEO optimization, including keyword research and metadata improvements.
  • Create and manage landing pages to enhance lead capture and campaign effectiveness.
  • Conduct competitive analysis and industry research to identify trends and opportunities.
  • Track and analyze marketing KPIs to measure success and inform decision-making.
  • Develop reports and dashboards to track sales funnel performance and marketing ROI.
  • Create visually appealing marketing materials using Canva, Adobe Creative Suite, or Framer.
  • Maintain brand consistency across all digital assets, marketing materials, and campaigns.
  • Provide administrative support to the sales team, including preparing sales materials, coordinating meetings, and managing customer databases.
  • Collaborate with the marketing team to plan and execute promotional campaigns, monitor their performance, and suggest improvements.
  • Interact with existing and potential customers to address inquiries, gather feedback, and foster positive relationships.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least one (1) to two (2) years of experience in B2B digital marketing, sales automation, or lead generation.
  • Proficiency with CRM tools (HubSpot preferred ) and marketing automation platforms.
  • Strong analytical skills, with experience in tracking and optimizing digital campaigns.
  • Familiarity with email marketing automation, lead nurturing, and A/B testing.
  • Knowledge of SEO, digital advertising, and website analytics (Google Analytics, SEMrush, etc. ).
  • Experience with social media management and content creation.
  • Strong written and verbal communication skills, with attention to detail.
  • Technical proficiency with tools such as Google Sheets, Excel, Power BI, or similar for data analysis .
  • Experience with AI-driven marketing automation tools (e.g., ChatGPT, Jasper, HubSpot AI, Marketo).
  • Basic proficiency in data analysis tools is a plus.
  • Prior experience in the ERP or SaaS industry is a plus.
  • Graphic design experience with Adobe Photoshop, Illustrator, Canva .

Why Join Us? Work in a dynamic environment, collaborate with a talented team, and grow your skills in both sales and marketing

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Outsourcing and Offshoring Consulting

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