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DIGITAL PLANNER EXPERT IN BRAND Hybrid Remote
hace 1 mes
Job Description: Digital Planner Expert in Branding
The Digital Planner Expert in Branding is responsible for making the brand vision a reality in the region, connecting and articulating the information of the global, regional, and local teams to ensure the successful execution of campaigns.
This role demands knowledge in strategy, digital innovation, leadership, teamwork, and measurement.
Your main activities are:
- Lead the strategy for the brand, ensuring its integration with all media to execute a 360 ecosystem.
- Work with clients to generate consistency between brand objectives and media propositions built for campaigns.
- Collaborate with key industry digital media to ensure innovation and application of best practices.
- Localize (Global to LAM) brand guidelines.
- Translate client marketing strategies into strategic communications and media planning guidelines.
- Communicate 360 (On+off) strategy to client and agency teams.
- Work with the Growth team to propose Global Best Practices and evaluate local fit.
- Act as a communication channel between the region and global teams.
- Execute long-term regional negotiations with vendors.
- Collaborate cross-regionally.
- Promote quarterly innovations in the region.
- Engage with regional and local customers.
- Identify and promote the inclusion of cases for award nominations.
