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Cultural Planner

hace 3 meses

Bogotá, Colombia Media.Monks A tiempo completo

Media.Monks is seeking a Cultural Planner focused on Cultural research & Insights to join our dynamic and fast-paced team. As Cultural research & Insights Analyst, you will be responsible for analyzing cultural trends and identifying opportunities for our company to leverage culture in innovative and impactful ways. You will work closely with the Content, Strategy, and Creative teams to develop and execute culturally relevant campaigns that resonate with our clients' target audiences.

Responsibilities:

Conduct research and analysis of global and local cultural trends, including pop culture, MEMEs social movements, luxury market, campaigns and emerging behaviors, and provide insights on how to leverage these trends for Media.Monks' clients. Collaborate with the Content, Strategy, and Creative teams to develop culturally relevant campaigns that resonate with target audiences across different regions and platforms. Provide guidance on cultural sensitivities and potential issues that may arise in campaigns and passion points, ensuring that content is appropriate and respectful. Conduct visual research to identify and curate diverse visual expressions, including video formats, that align with the cultural insights and themes that will be leveraged in campaigns. Work with the Creative team to incorporate diverse visual expressions and cultural insights into campaign concepts and executions, and provide feedback to ensure that creative outputs are culturally relevant and effective. Analyze campaign performance data and provide recommendations for improvement based on cultural insights. Stay up-to-date with industry trends and best practices in cultural marketing, and share insights with the wider team. Foster a culture of innovation and creativity within the company, inspiring team members to think outside the box and experiment with new ideas. Use research and analysis of cultural trends to create new business opportunities within existing accounts (clients), in new projects, or with new clients. Analysis of qualitative and quantitative research Competitive analysis of market (benchmark) and territories. Conduct and analyze qualitative interviews, as well as develop interview scripts.

Requirements:

Bachelor's or Master's degree in Marketing, Communications, Anthropology, Sociology, or related field. 5+ years of experience in a similar role, with a track record of developing and executing culturally-relevant campaigns. Strong analytical and research skills, with the ability to synthesize complex data and insights into clear recommendations. Excellent written and verbal communication skills, with the ability to present complex ideas to stakeholders in a clear and compelling way. Experience working collaboratively across teams and with external partners. Passion for culture and a deep understanding of cultural nuances across different regions and demographics. Fluency in English is required, and proficiency in additional languages is a plus. Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.

#LI-Hybrid

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About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. 

While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.