Digital Marketing Paid Social

hace 4 semanas

Bogotá, Colombia Logical Media Group A tiempo completo

The Paid Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Search and Paid Social Advertising. The role may also involve Programmatic Display and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.

Successful candidates will be passionate about paid media, teaching others, and enjoy juggling multiple clients.

Requirements

Client Deliverables and Communication

  • Lead, maintain, and continuously optimize client accounts
  • Demonstrate a deep understanding of clients’ goals and business objectives
  • Create decks to report on campaign performance
  • Effectively present to clients via in-person, video, and/or call regarding strategy and optimizations
  • Provide internal and external reporting with regards to the status of a project and how the client and company goals are being met
  • Identify additional growth opportunities in other marketing channels
  • Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients
  • Use campaign data to recommend and implement optimizations to improve overall campaign performance.

Data Analysis and Optimization

  • Extract insight from campaign data, identify relevant trends, and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
  • Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients
  • Continuously manage and adjust campaign budget allocation
  • Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting

Research Market Trends

  • Stay up-to-date on and advise clients of the latest trends in online search marketing

Requirements

  • Bachelors Degree
  • 3 years of Paid Media (search and social) experience at a digital marketing agency

Benefits

Logical Benefits

  • Medical, Dental, Vision, Short-Term Disability, and Life insurance
  • 401(k) plus match, to help plan for your future
  • Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
  • Flexible Fridays
  • Option to work completely remote
  • Access to senior management and mentoring opportunities
  • Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

  • Paid Search

    hace 4 semanas

    Bogotá, Colombia Zebra A tiempo completo

    Remote Work: Yes Overview: At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward. We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies...

  • Social Analyst

    hace 4 días

    Bogotá, Colombia Publicis Global Delivery A tiempo completo

    Job Description At PGD, the Social Analyst is responsible of leading the digital campaigns for the assigned advertisers. Implementation, optimization and reporting of the paid media advertisements are the most important aspects to achieve the campaigns KPI’s performance goals. Qualifications 1+ year of experience using digital marketing...

  • Digital Marketing Analyst

    hace 4 semanas

    Bogotá, Colombia Amadeus A tiempo completo

    Job TitleDigital Marketing AnalystBecome an integral part of the greater media department within Amadeus. Our Web/SEO team is exclusively focused on the creation & optimization of customer websites and their organic traffic generation. We work alongside our paid search counterparts to strategize and drive direct revenue for our customers.Summary of the...

  • Digital Media Analyst

    hace 4 semanas

    Bogotá, Colombia Publicis Global Delivery A tiempo completo

    Job Description At PGD, the Social Analyst is responsible of leading the digital campaigns for the assigned advertisers. Implementation, optimization and reporting of the paid media advertisements are the most important aspects to achieve the campaigns KPI’s performance goals. If you're interested in learning about Programmatic platforms, like...

  • Digital Marketing Analyst

    hace 2 semanas

    Bogotá, Colombia Publicis Global Delivery A tiempo completo

    Job Description At PGD, the Digital Analyst is responsible of leading the digital campaigns for the assigned advertisers. Implementation, optimization and reporting of the paid media advertisements are the most important aspects to achieve the campaigns KPI’s performance goals. If you're interested in learning about Programmatic platforms, like...

  • Senior Digital Marketing Analyst

    hace 4 semanas

    Bogotá, Colombia Amadeus A tiempo completo

    Job TitleSenior Digital Marketing AnalystThe Senior Digital Marketing Analyst will play an integral role within the Digital Marketing team by delivering accurate Analytics insights for the company, the team, and our high value clients. The analyst will focus on collection, analyzing and processing of data to help drive decisions for product and customer...

  • Digital Marketing Manager

    hace 4 semanas

    Bogotá, Colombia Sur A tiempo completo

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from...

  • Estratega de Marketing Digital

    hace 4 semanas

    Bogotá, Colombia Grupo Planeta A tiempo completo

    Descripción de la oferta Somos Grupo Planeta, líderes internacionales en la generación de contenido y promoción de la cultura y la formación. Estratega de Marketing Digital Actualmente buscamos incorporar un Estratega Digital a nuestro equipo de Marketing en Colombia, quien tendrá la misión de mantener los sitios web y seguimientos de...

  • Especialista en Marketing digital

    hace 4 semanas

    Bogotá, Colombia Oracle A tiempo completo

    OTA-LAD-AFIRMM Descripción Detallada: Estamos buscando una persona para unirse a nuestro equipo, que sea apasionada, proactiva, creativa, muy organizada y con altas habilidades de autogestión, desarrollar e implementar campañas de marketing digital. Esta posición se centrará en marketing digital, planeación y ejecución de campañas enfocadas...

  • GERENTE DE MARKETING ESTRATÉGICO

    hace 4 semanas

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    ¡¿Te apasiona el marketing B2B?!Requerimos profesional titulado con experiencia mínima de 5 años como Gerente Estratégico de Marketing B2B que resida en la ciudad de Bogotá. Este cargo tendrá la responsabilidad de: Responder por la estrategia de Marketing de la compañía, con objetivos, estrategias, tácticos y medición.Hacer seguimiento al...

  • Digital Marketing Specialist

    hace 3 semanas

    Bogotá, Colombia Sagan A tiempo completo

    Job Position: Digital Marketing SpecialistLocation: Remote (EST Timezone)Work Schedule: Monday - Thursday, 9 AM to 5 PM ESTJob Overview:Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance paid advertising...

  • analista de marketing

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia AXIOMA B2B MARKETING A tiempo completo

    CARGO: MARKETING B2B ANALYST JUNIOR (BOGOTÁ) Apreciada Red me encuentro buscando un Marketing Analyst JUNIOR profesional graduado en áreas de marketing, comunicación social, administración de empresas y/o afines.Experiencia mínima de 2 años en: Ejecutar estrategias inboud y outbound, contenidos especializados de las industrias y marketing B2B....

  • Paid Media Specialist

    hace 2 semanas

    Bogotá, Colombia Sagan A tiempo completo

    Job Position: Paid Media SpecialistLocation: Remote (EST Timezone)Work Schedule: Monday - Thursday, 9 AM to 5 PM ESTJob Overview:Join a leading B2B tech marketing firm, dedicated to establishing and upholding industry standards. Our dynamic team is expanding, and we are looking for experienced professionals to manage and enhance paid advertising campaigns...

  • Ejecutivo/a de Marketing

    hace 4 semanas

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    Job...

  • Ejecutivo/a de Marketing

    hace 1 mes

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    En AXIOMA B2B nos encontramos en búsqueda de Ejecutivo de Marketing. ¿Por qué unirte a AXIOMA B2B?  Trabajarás con una empresa establecida y líder en el marketing B2B, proporcionando acceso a una amplia experiencia y una reputación sólida en el mercado.  ¿Quieres saber por qué AXIOMA B2B?  VEMOS OPO...

  • Implementador Consultor de Marketing Digital

    hace 4 semanas

    Bogotá, Colombia Connectingology A tiempo completo

    Buscamos persona encargada de ejecutar y dar seguimientosa las estrategias de Marketing digital para nuestros diferentes clientes, tanto desde el rol de implementador como desde el rol de consultor.Requisitos:Experiencia y Conocimientos en Inbound Marketing.Experiencia en HubspotPara el perfil de Consultor, previa experiencia en manejo de cuentas...

  • Sales Specialist In Digital Marketing

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia Teleperformance Colombia A tiempo completo

    If you live in the city of Bogotá and have an English level of B2 (80%), we want to offer you the opportunity to work in our specialized vacancy with one of the most important social media networks globally. Your job objective is to help users of one of the most important global social media platforms to solve questions about the platforms functioning.Why...

  • Marketing Social Media Communications Specialist

    hace 4 semanas

    Bogotá, Colombia Vertiv A tiempo completo

    RESPONSIBILITIES · Develop engaging content for social media posts, including text, images, and videos, that align with the brand's voice and objectives. · Monitor and respond to comments, messages, and mentions on social media to build relationships with the audience and foster community engagement. · Implement strategies to grow the organization's...

  • Programmatic Analyst

    hace 4 semanas

    Bogotá, Colombia Publicis Global Delivery A tiempo completo

    Job Description Implement assigned digital campaigns Optimization in the management of the Campaign Proces Budgetary control of Campaigns Perform a quality assurance of each campaign Monitoring campaign performance (Report) Compliance with customer indicators and expectations Qualifications Key Qualifications: Bachelor’s degree 1 -...

  • Content Creator

    hace 3 semanas

    Bogotá, Colombia AxiomaB2B Marketing A tiempo completo

    En AXIOMA B2B nos encontramos en búsqueda de Content Creator. ¿Por qué unirte a AXIOMA B2B?  Trabajarás con una empresa establecida y líder en el marketing B2B, proporcionando...