Email Marketing Specialist
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• Diseñar y optimizar campañas de Email Marketing orientadas a conversión.
• Crear estrategias para prospectos, clientes, leads abandonados, reactivación y cross-selling.
• Diseñar journeys, segmentaciones y automatizaciones según comportamiento y etapa del cliente.
• Ejecutar pruebas A/B sobre asuntos, contenido, CTA, horarios, frecuencia y audiencias.
• Analizar métricas de apertura, CTR, conversión, rebotes, bajas y resultados de negocio.
• Gestionar estrategias de deliverability y reputación de dominio/IP.
• Identificar usuarios inactivos y desarrollar estrategias de reactivación.
• Trabajar de manera cercana con equipos de Performance, Diseño, Tecnología y Negocio.
• Convertir los datos en insights y acciones concretas de optimización. 🔎 ¿Qué buscamos? ✅ +3 años de experiencia en Email Marketing, CRM, Lifecycle Marketing o Marketing Automation. ✅ Experiencia gestionando bases y volúmenes importantes de emails. ✅ Conocimiento sólido de automatizaciones, segmentación y customer journeys. ✅ Manejo de HTML/CSS para email. ✅ Conocimiento de SPF, DKIM, DMARC y deliverability. ✅ Experiencia con plataformas de Email Marketing / Marketing Automation. ✅ Perfil analítico, autónomo y orientado a conversión y resultados. ✅ Experiencia en fintech, banca, crédito, e-commerce, apps o negocios digitales será un plus. 💼 ¿Qué ofrecemos?
• Contrato a término indefinido.
• Salario competitivo según experiencia.
• Modalidad presencial en Bogotá.
• Participación en operaciones de alto volumen en Colombia y Perú.
• Impacto directo en conversión, recurrencia y rentabilidad del negocio.
• Un entorno de trabajo basado en datos, experimentación y mejora continua. Queremos conocerte. Postúlate #Hiring #EmailMarketing #CRM #MarketingAutomation #LifecycleMarketing #Fintech #DigitalMarketing #Bogotá #Empleo
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