Paid Ads Specialist
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• Construir y optimizar campañas de Search, Performance Max y Local Services Ads para contratistas en distintos mercados de EE. UU.
• Definir la estrategia de pauta de cada cliente y tomar decisiones de alto nivel sobre presupuesto: cuándo escalar, cuándo pausar, cómo redistribuir.
• Auditar landing pages, proponer cambios priorizados al equipo web y correr pruebas A/B.
• Configurar y auditar el tracking: GTM, GA4, llamadas, formularios y conversiones offline desde el CRM (GoHighLevel).
• Trabajar con SEO, web y cuentas para que anuncio, página y seguimiento del lead apunten a lo mismo.
• Construir y documentar los procesos de paid ads de la agencia.
• Preparar el reporte mensual por cliente en lenguaje que un contratista entienda. LO QUE BUSCAMOS
• 5+ años administrando cuentas de Google Ads de forma directa, con resultados que puedas mostrar.
• Experiencia amplia en procesos y estrategias de paid ads: has construido cuentas desde cero y procesos que otros siguen.
• Experiencia tomando decisiones de inversión y sustentándolas con datos ante el cliente.
• Experiencia en generación de leads para servicios locales en EE. UU. (ideal: remodelación o home services).
• Criterio demostrable en landing pages: sabes qué hace que una página convierta y cómo arreglarla.
• Manejo de Google Tag Manager y GA4.
• Inglés B1-B2.
• Autonomía real: varias cuentas a la vez, prioridades claras, plazos cumplidos. SUMA PUNTOS
• Experiencia en agencia con múltiples clientes.
• Certificaciones vigentes de Google Ads.
• WordPress, Elementor, Unbounce o similares.
• GoHighLevel, call tracking, Meta Ads o Microsoft Ads. MODALIDAD
• 100 % remoto, contractor, desde cualquier país de Latinoamérica.
• Disponibilidad en horario laboral de EE. UU. (Central / Mountain).
• Compensación en dólares, competitiva según experiencia.
• Reportas a la COO y trabajas de cerca con el dueño de la agencia.
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