Regional Sales Manager

Regional Sales Manager – Core Line | Central America, Caribbean & Ecuador For more than 185 years, seca has been a global leader in medical precision and innovation. Our professional measuring solutions are used by healthcare institutions and professionals around the world. In Latin America, seca operates through a strong network of distributors across multiple markets. We are now looking for a Regional Sales Manager – Core Line to take commercial responsibility for Central America, the Caribbean and Ecuador.

Location:
Bogotá D.
C., Colombia Work model: 100% on-site Territory: Central America, Caribbean & Ecuador Travel: Approximately 40–50% Reporting to: LATAM Director Contract: Indefinite-term employment contract The OpportunityThe Regional Sales Manager will have full commercial responsibility for seca’s Core Line business across the assigned territory. Core Line includes seca’s professional medical weighing and measuring portfolio, including medical scales, stadiometers and professional weight-and-height measurement systems used in hospitals, clinics, healthcare institutions, public health programs and other medical environments. This is a mature and strategically important region with established distributors, existing business and significant growth potential. The main objective is to protect and grow the current business, strengthen distributor performance, develop new opportunities and ensure disciplined commercial execution across all assigned markets. This is a hands-on regional commercial role. The position has no direct reports. Leadership is exercised primarily through our distributors and their sales teams, combining strategic business management with regular market presence and direct involvement in key commercial projects. Key AccountabilitiesBusiness Ownership & Commercial Performance
• Take commercial ownership of Core Line sales across Central America, the Caribbean and Ecuador.
• Deliver regional sales targets and support sustainable, profitable growth.
• Build and maintain reliable sales forecasts.
• Manage pipeline, key opportunities and commercial priorities by country.
• Monitor sales performance, pricing, profitability and overall business development.
• Follow up on Purchase Orders, payments, deliveries and commercial commitments.
• Support inventory planning, stock levels, rotation and product availability. Distributor Management & Development
• Manage and develop relationships with seca distributors across the assigned territory.
• Conduct structured Business Reviews and commercial follow-up.
• Build annual business plans and define priorities together with distributor leadership.
• Support distributor sales teams in developing their markets and identifying new opportunities.
• Monitor distributor performance, execution and achievement against agreed targets.
• Maintain close relationships with distributor owners, commercial directors and key decision-makers. Market Development & Strategic Projects
• Develop new business opportunities together with local distributors.
• Support strategic accounts, hospitals, healthcare institutions and relevant customer projects.
• Participate in important negotiations and high-impact commercial opportunities.
• Support product presentations, commercial training and market development activities.
• Identify market trends, competitive activity, risks and new business opportunities.
• Support public tenders and institutional projects when relevant. Experience working with Ministries of Health, government institutions, NGOs, international organizations, public health programs, nutrition programs, early childhood initiatives or large institutional projects will be considered a major advantage. Regional Execution
• Travel regularly throughout Central America, the Caribbean and Ecuador.
• Conduct joint market visits with distributor sales teams.
• Maintain close visibility of key opportunities and strategic accounts.
• Ensure disciplined follow-up of major projects and commercial commitments.
• Provide relevant market intelligence and business updates to LATAM leadership.
• Maintain appropriate opportunity tracking and CRM discipline.
• The Profile We Are Looking ForWe are looking for a commercially strong professional who combines B2B experience, distributor management and hands-on execution. Someone capable of discussing annual business performance with a distributor owner or Commercial Director, while also being comfortable travelling with the distributor sales team to develop an important account or support a strategic opportunity. The ideal candidate should have:
• 5–8 years of proven commercial experience.
• Mandatory experience within Medical Devices or Healthcare B2B.
• Strong experience working with distributors, channels, Key Accounts or Business Development.
• Ideally 3–5 years of experience managing distributors or B2B commercial partners.
• Experience managing multiple countries, territories or markets is highly desirable.
• Previous LATAM or NOLA experience is a strong advantage.
• Strong commercial negotiation and closing skills.
• Ability to manage forecast, pipeline, orders and distributor performance in a structured way.
• Experience with public tenders is a plus.
• Experience with Ministries of Health, government entities, NGOs or international organizations is a major plus.
• Bachelor’s degree in Business Administration, International Business, Biomedical Engineering, Engineering, Marketing, Health Sciences or a related field.
• Healthcare or clinical education combined with strong B2B commercial experience will be especially valued.
• Strong communication, presentation and relationship-building skills.
• High level of autonomy, accountability and results orientation.
• Willingness to travel approximately 40–50% of the time.
• Availability to work 100% on-site in Bogotá D.
C.
• EnglishA working level of English is required. Minimum B1. B2 or higher is strongly preferred. The candidate must be able to participate in meetings, training sessions and regular communication with international teams.

What We Offer
• Responsibility for a consolidated and strategically important international territory.
• Direct management of distributor relationships across multiple countries.
• Exposure to private and public healthcare projects with regional impact.
• High level of commercial autonomy and direct interaction with LATAM leadership.
• Continuous product and commercial training.
• Opportunity to develop within a global German medical technology company.
• Indefinite-term employment contract.
• Competitive fixed salary plus monthly performance-based commission. CompensationMonthly base

salary:
COP $7,000,000 Target monthly variable compensation: approximately COP $4,000,000 Expected total monthly compensation at target performance: approximately COP $11,000,000 The variable component is linked to commercial performance and achievement of sales objectives. We are looking for someone who already understands Medical Devices B2B and distributor management, but still has the energy, ambition and hands-on mindset to take ownership of an international region and continue growing with seca.