Social Media Manager

hace 1 semana

Bogotá, Bogotá D.E., Colombia Airnest A tiempo completo $4.000.000 - $8.000.000 al año

Social Media Manager (Content & Email)

Airnest | On-site (Colombia) | Full-time

The Role

  • Own social strategy and execution for LinkedIn, Facebook, Instagram, TikTok.
  • Create and publish photo/video content (reels, stories, carousels); strong photography and short-form skills desired.
  • Manage community interactions; coordinate light email marketing with teammates for copy.
  • Work on two projects simultaneously; full-time (UTC-5) with occasional evenings/weekends for shoots or timely posts.

Responsibilities

  • Plan and execute content calendars for two brands, tailored per platform.
  • Create original assets: reels, stories, carousels, short-form video, photography; capture and edit for always-on and campaigns.
  • Handle publishing and community management; escalate leads/guest inquiries appropriately.
  • Collaborate on email marketing (Mailchimp/HubSpot/Klaviyo): layouts, scheduling, basic segmentation, A/B tests.
  • Maintain brand voice, visual identity, and storytelling across social and email.
  • Track KPIs (reach, engagement, CTR, follower growth, saves, shares, email open/click rates); deliver weekly and monthly reports.
  • Organize asset libraries, naming conventions, usage rights; manage a light UGC/creator pipeline.
  • Support seasonal promos and launches with platform-native ideas and paid-ready assets.
  • Coordinate with operations for content opportunities, shoots, and approvals.

Requirements

  • Portfolio with photography and short-form video/reels (links required).
  • 2–4+ years in social/media content roles (ideally hospitality or healthcare).
  • Hands-on creator; comfortable shooting on phone/camera and editing vertical formats.
  • Proficient with Photoshop/Canva (or similar).
  • Experience with Meta Business Suite and native analytics; basic paid social is a plus.
  • Email marketing experience: templates, basic segmentation, A/B tests, deliverability basics.
  • Strong aesthetics, composition, narrative; detail and deadline oriented.
  • Spanish & English (C1+).
  • Comfortable with Slack, Notion, Google Workspace.
  • Own laptop/smartphone and stable high-speed internet.

Success Metrics (KPIs)

  • Platform growth and engagement rate by brand and channel.
  • Consistent content output and asset quality.
  • Reel/story completion, saves, shares; website and booking-intent clicks.
  • Email open/click rates, unsubscribe trends, and test learnings.
  • On-time reporting with actionable insights.

Compensation

  • Competitive salary in COP based on experience.
  • Performance bonus opportunity.
  • Growth in a hospitality company with big ambitions.
  • Dynamic, collaborative work environment.
  • Progression into Senior Social Media / Brand Management as we scale.

How to Apply

  • Click on the link to apply on our website.

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