Senior Manager, User Group Program

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

The Impact of a Senior Manager, User Group Program at Coupa:

We are seeking a Senior Manager, User Group Program to own the evolution and operationalization of our global user group program. In this role, you will be responsible for: managing a small team to support our existing virtual and in-person user group events, leading the full implementation of Bevy to build a new, scalable program where meetings are led by customers, for customers, and overseeing the ongoing operations of user groups on Bevy post go live

• Program Strategy & Leadership
• Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives.
• Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused "user groups"
• Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar.
• Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle.
• Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed.

• Platform Implementation & Management
• Lead the ground-up implementation of the Bevy platform, from configuration to full-scale launch and ongoing administration.
• Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
• Oversee the day-to-day optimization of the platform to ensure operational excellence.

• Community & Chapter Leader Management
• Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
• Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events.
• Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.

• Events & Content Execution
• Manage the entire event lifecycle of both virtual and in-person events, ensuring a consistent and engaging experience for all participants.
• Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions.
• Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.

• Measurement & Optimization
• Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact.
• Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
• Prepare and present regular reports to senior leadership on program performance and strategic recommendations.

• Bachelor's Degree in Business, Marketing, Communications, or related discipline is required.
• 8+ years of experience in user group program management or strategic program management within a high-growth B2B SaaS or B2B technology company.
• Proven ability to lead a team and scale a program's impact through effective delegation and personnel management.
• Demonstrated experience in a hands-on program management role, with the ability to lead a complex, multi-phase project from concept to completion.
• Experience with the Bevy platform, including implementation and administration, is a plus.
• Exceptional project management, prioritization, and attention to detail, with the ability to manage multiple initiatives simultaneously.
• Proficiency in tools such as Salesforce, Marketo, Tableau, Goldcast, or other similar platforms.
• A deeply customer-centric mindset with a passion for building inclusive and diverse communities.
• Excellent communication and collaboration skills, with a proven ability to influence and align diverse stakeholders, including senior executives.
• Strategic thinker with the ability to thrive in a fast-paced, ambiguous, and evolving environment.

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