Graphic Designer Bilingüe

Job description: Summary of Position: We are seeking a dynamic and creative Digital Marketing & Content Creator to join our marketing team. This role is responsible for crafting compelling visual assets and designs for digital marketing campaigns and initiatives. You will work closely with the marketing team to develop engaging content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention

Responsabilities: Responsibilities: Digital Marketing Collateral:
• Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
• Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversions.
• Optimize designs for different digital platforms and devices to ensure a seamless user experience. Social Media Content Creation:
• Create visually compelling graphics and images for social media platforms, considering the specific requirements and best practices of each platform.
• Design social media posts, cover photos, and profile pictures that align with the brand's visual identity and messaging.
• Assist in planning and executing social media campaigns that drive engagement, growth, and audience interaction. Content Creation:
• Assist in creating and editing multimedia content, such as photos, videos, images, reels and animations, to support digital marketing initiatives.
• Develop engaging and persuasive blog posts, articles, and other written content, ensuring originality, accuracy, and compliance with copyright laws. Ensure that content avoids misleading statements and adheres to legal restrictions regarding advertising claims.
• Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations. Creative Strategy and Ideation:
• Contribute to the development of creative strategies and ideas for digital marketing campaigns.
• Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
• Brainstorm and present design concepts and ideas to the marketing team. Graphic Design:
• Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
• Develop brand identity elements, such as logos, icons, and visual guidelines, ensuring a consistent brand image across all platforms.
• Ensure designs align with brand guidelines and reflect the brand's tone and messaging. Web Design and Development:
• Take ownership of designing, developing, and maintaining the company website to ensure a visually appealing, user-friendly, and high-performing online presence.
• Design website elements, including headers, footers, navigation menus, and call-to-action buttons.
• Ensure web designs are responsive and optimized for mobile devices.
• Regularly update and improve the website to enhance user experience and implement the latest web design trends.