Digital Specialist
hace 2 semanas
The Lifecycle & Retention Marketing Manager will manage the multi-brand retention and lifecycle programs. Reporting directly to the Head of Growth & Performance, you will be hands-on every day building best-in-class email marketing campaigns, automations, and flows with our retention agency partner. While the agency excels in the technical setup and execution of Klaviyo flows, campaigns, and segmentation, your role goes beyond Klaviyo tactical execution.
Responsibilities
- Email & SMS Program Ownership Act as the Klaviyo subject matter expert: owning account setup, deliverability, flows, and segmentation for multiple brands.
- Collaborate with agencies to manage campaign calendars, content briefs, and optimization plans.
- Create and optimize welcome series, post-purchase, win-back, cross-sell, and upsell series to maximize customer value.
- Continuously improve click-through rates, conversion rates, open rates, and revenue per recipient against benchmarks through rigorous A/B testing.
Data & Analytics
- Monitor and analyze retention KPIs for each brand—including CLTV, repeat purchase rate, churn rate, purchase frequency, flow performance, % revenue flows vs. campaigns.
- Use Klaviyo and Shopify analytics, GA4, Triple Whale, and other tools to identify trends and opportunities for optimization.
- Provide weekly reports for leadership with actionable recommendations for each brand.
Agency & Vendor Management
- Serve as the main point of contact for all email/SMS agency partners, managing scopes of work, timelines, and results.
- Evaluate agency output, recommend improvements, and hold partners accountable to KPIs.
- Own AI-powered tools (e.g., Blackcrow AI) for predictive personalization, advanced segmentation, and automation.
Cross-Functional Collaboration
- Work with agency partners and internal creative team to develop high-performing content and visuals for campaigns and flows.
- Align with Product, Merchandising, and Growth teams to coordinate launches, restocks, and promotions.
- Share customer insights across departments to inform acquisition, product development, and merchandising strategies.
Qualifications
- Proven, advanced Klaviyo expertise—minimum 3 years managing email/SMS marketing for 7- or 8-figure D2C eCommerce brands.
- Demonstrated success improving CLTV, repeat purchase rate, and email marketable list growth.
- Skilled in segmentation, personalization, lead generation, and A/B testing to optimize performance.
- Familiarity with analytics platforms like GA4, Triple Whale, and Northbeam.
- Proficiency with project management tools, especially
- Demonstrated success managing and optimizing agency partnerships.
- Based in the Dominican Republic with fluency in English; Spanish proficiency is a plus.
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