Perfomance Marketing Manager

Job Description

Performance Marketing Manager (Paid Media Oversight – Google & Meta)

Company:

Department:
Growth Marketing

Reports To:
Head of Marketing / Growth Lead

Location:
Bogotá, Colombia

• In-Office Only
• Languages:
  Fluent English & Spanish (required)
• Compensation:
  Competitive base salary + high-performance commission

Spend Managed:
High six to seven figures monthly

Role Summary

is hiring an
elite Performance Marketing Manager
to
own, protect, and scale
paid media outcomes across
Google Ads and Meta (Facebook/Instagram)
.

This role exists to:

• Increase
  high-quality, high-intent lead volume
• Protect and scale
  six–seven-figure ad spend
• Audit, challenge, and control agency performance
• Act as the internal authority on paid media truth

We are looking for a
top-tier, highly analytical, highly committed performer
with a proven track record managing
large budgets
, improving
lead quality
, and driving
real revenue impact
.

Primary Mandate

• Own paid media
  lead quality and lead volume outcomes
• Ensure Google and Meta spend drives
  sales-ready leads
• Audit and oversee agency-managed accounts with zero tolerance for waste
• Make confident budget and performance decisions at scale

Key Responsibilities

Paid Media Oversight (Google & Meta)

• Oversee and audit agency-managed Google Ads and Meta Ads accounts
• Validate:
• Campaign structure and architecture
• Keyword intent, match types, and negatives
• Audience quality, exclusions, and placements
• Geo, demographic, device, and schedule targeting
• Eliminate waste, junk traffic, and low-intent volume
• Ensure campaigns are optimized for
  revenue
  , not vanity metrics

Lead Quality & Revenue Impact

• Drive consistent growth in
  qualified lead volume
• Partner closely with sales and call center teams
• Track downstream metrics:
• Qualification rate
• Close rate
• Chargebacks / fallout
• Diagnose lead quality issues fast and force corrective action
• Balance scale vs. quality intelligently

Large-Scale Budget Ownership

• Oversee
  six–seven-figure monthly ad spend
• Control budget pacing and allocation across channels
• Identify saturation, diminishing returns, and inefficiencies
• Recommend reallocations with data-backed conviction
• Protect capital as if it were your own

Agency Accountability & Performance Control

• Hold agencies accountable to strict KPIs
• Audit reports vs. raw platform data
• Challenge assumptions and call out underperformance
• Enforce testing discipline and timelines
• Escalate issues early — no excuses, no fluff

Bilingual Oversight (English & Spanish)

• Audit English and Spanish campaigns for intent and accuracy
• Review Spanish keyword strategies and ad copy
• Identify CPL vs. close-rate gaps by language
• Ensure alignment with Spanish-speaking sales flows

Must-Have Requirements (Non-Negotiable)

• 5–8+ years
  of senior-level paid media experience
• Direct ownership or oversight of six–seven-figure ad spend
• Proven success scaling volume
  without destroying lead quality
• Deep analytical mindset — strong with data, not opinions
• Experience auditing or leading agency-managed accounts
• Comfortable making high-impact budget decisions
• Fluent English and Spanish
• Based in Bogotá, Colombia — in-office required
• Willing to provide
  references and documented performance results

This Role Is NOT For You If

• You have only managed small or mid-sized budgets
• You need step-by-step direction
• You avoid accountability or difficult conversations
• You optimize dashboards instead of outcomes
• You are looking for a remote or flexible role

What Success Looks Like

• Higher volume of
  sales-qualified leads
• Improved close rates from paid media
• Reduced waste and volatility at scale
• Clear confidence in scaling decisions
• Sales and leadership trust paid media again
• Agencies are disciplined, focused, and accountable

Why

We operate at scale. This role offers:

• Real authority
• Real ownership
• Real upside through performance-based compensation

If you're an
MVP-level performer
who wants responsibility, impact, and upside — this is the role.