Field Marketing Junior Analyst

hace 23 horas

Bogotá, Bogotá D.E., Colombia Vertiv Group A tiempo completo
Description

RESPONSIBILITIES 

Support to Local and Channel Marketing Activities

  • Assist in the creation and execution of local channel marketing plans to support partner pipeline development.
  • Help to localize and deploy centrally created marketing programs, ensuring alignment with local market needs.

  • Support partners in executing co-marketing activities and marketing campaigns.

    Campaign and Program Execution

  • Coordinate logistics for partner events, webinars, trainings, local launches, and other engagement initiatives.
  • Assist with the execution and tracking of lead-generation activities with local partners.

  • Support the collection of indirect buyer insights and basic audience segmentation.

    Operational and Administrative Support

  • Help manage and track local channel marketing budgets and co-marketing funds (MDF / co-op) under supervision.
  • Ensure proper documentation and compliance for program approvals.
  • Assist with marketing reporting and performance dashboards.

  • Collaboration and Communication

  • Work closely with local sales teams to understand partner needs and provide marketing support.
  • Collaborate with the LATAM regional marketing team to review plans and share local requirements.
  • Coordinate with 3rd party agencies, creative team, and digital marketing to request and follow up on materials and deliverables.

  • Support content localization and posting to Vertiv social media channels in partnership with the Marketing Integration Lead.

    Brand and Process Compliance

  • Ensure brand guidelines are applied consistently across partners and local materials.
  • Promote the adoption of basic lead management processes with partners.

  • Maintain accurate files, processes, and documentation related to marketing activities.

QUALIFICATIONS

  • 1–2 years of experience in marketing, communications, or related functions (preferably in B2B or technology industries).
  • Basic understanding of digital marketing concepts, events management, or field marketing support.
  • Ability to work collaboratively within cross-functional teams.
  • Strong organizational skills and ability to manage multiple tasks with supervision.
  • Good written and verbal communication skills.
  • Intermediate proficiency in Microsoft Office (Word, PowerPoint, Excel).
  • Basic experience with CRM or marketing tools is a plus (Oracle Sales Cloud, Eloqua, Sprinklr, etc.)
  • Intermediate English (reading, writing, speaking).
  • Experience supporting channel partners or sales teams.
  • Some exposure to project management tools (Wrike or similar).
  • Interest in developing data analysis skills to track campaign performance (ROI, leads, funnel stages).
  • Experience coordinating events, webinars, or digital content production.
  • Basic understanding of creative processes and how to request creative or audio-visual materials.

EDUCATION AND CERTIFICATIONS

  • Bachelor's degree in marketing or business, or comparable marketing qualification/experience

PHYSICAL REQUIREMENTS

  • No Special Physical Requirements

ENVIRONMENTAL DEMANDS

  • No

TRAVEL TIME REQUIRED 

  • 10%

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