Performance Creative Strategist

Hi there We are South and our client is looking for a
Performance Creative Strategist

Note To Applicants

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
• Note: If you're hired for this role, you may be asked to update your LinkedIn profile :)

Role Overview

We're looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You'll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.Key Responsibilities

• Write High-Converting Video Scripts Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs.
• Create Briefs for Creators & Designers Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals.
• Source, Negotiate & Collaborate with UGC Creators Find new talent, handle onboarding and communication, and ensure timely content delivery.
• Storyboard and Conceptualize Creatives Translate ideas into visual flows and collaborate with editors to bring concepts to life.
• Analyze Performance & Develop Iterations Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations.
• Pitch New Creative Ideas Weekly Lead ideation for fresh hooks, formats, and ad angles to test regularly.
• Implement Creative Systems & Use AI Tools Streamline workflows, boost productivity with AI, and scale creative output efficiently.
• Collaborate Across Teams Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals.

Key Performance Indicators (KPIs) Increase CTR (Click-Through Rate) of ad campaigns

Hit weekly targets for number of ads produced

Improve Creative Hit Rate (number of winning creatives launched)Required Skills & Qualifications

Must-Have Skills

• Proven direct response background — worked with or led direct response brands or agencies
• Strong copywriting skills — especially in scripting video ads and crafting scroll-stopping headlines
• Analytical mindset — ability to interpret data from platforms like Meta, Snapchat, Applovin, and YouTube to inform creative decisions
• Experience managing creative production workflows
• Proficiency in storyboarding and conceptualizing video narratives

Nice-to-Have Skills:

• Familiarity with AI tools for copy, content, or video enhancement
• Experience briefing and managing freelancers or creators
• Understanding of current ad trends in UGC, paid social, and performance creatives

Who Should Apply?

Apply If You

• Have a portfolio of creatives that made measurable impact
• Love pitching new creative ideas and seeing them perform
• Take initiative and don't wait to be told what to do
• Enjoy collaborating with creators and optimizing systems

Do not apply if:

• You have no experience with direct response marketing
• You're uncomfortable writing scripts or analyzing creative performance
• You avoid feedback or data-driven iteration

Compensation & Work Environment Full-time remote

Competitive salary

Flexibility and independence in how you work

Close collaboration with performance marketing and creative teams

Learn and grow in a high-performance environment

If this opportunity sounds good to you,
send us your resume