Senior SEO

hace 7 días

Bogotá, Bogotá D.E., Colombia Publicis Groupe ANZ A tiempo completo

Company Description
Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

WeArePGD

Overview

  • Support of day-to-day client relationships, contributing and leading regional and local client communication with the support of the wider specialist teams.
  • Be the support liaison between the global Zenith SEO team in London, and local SEO resources
  • Ensure that all local markets in your region have a clear SEO strategy and roadmap, according to their tier plan and budget
  • Feed into new SEO proposals and statements of work as requested by local or regional client entities

Responsibilities

  • Support the development of the optimal regional SEO strategy and local activation for client based on their budgets, target audience and KPIs.
  • Feed in local and regional nuances and legal restrictions back to the global SEO team to ensure feasibility of activation plan
  • Feed into insights that formulate a strategy from analysis and audits using a combination of resources including but not limited to SEO.
  • Ensure integration between global and regional hub to form an efficient network of SEO operations for client

Qualifications

  • Confident, comfortable and professional when communicating with clients and third-parties.
  • Good understanding of how to measure impact of SEO based strategies through analytics platforms and other external metrics.
  • Good understanding of how to identify organic search opportunity
  • Good understanding of how to use Search Trends, Demographic and User-behaviour data to reinforce an owned-first strategy.
  • Ability to establish clear internal briefing and manage projects; lay out work in well-planned and organised manner; maintains two-way dialogue with others on work and results; is a clear and frequent communicator.

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