Country Brand Manager

Role summary

• Owns, defines and drives NoLa specific Terapeutic Area and Brand strategy and tactical plans

• Plan, develop, optimize and execute commercial activities of the portfolio 

• Forecast revenue of the selected TA portfolio and A&P for key brands

• Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access tools

• Matrix management & leadership to ensure optimal decision making between region, cluster and local cross functional teams for effective support of the brand

• Proactively driving the development of brand strategies to maximize the brand growth in the different countries.

• Have deep region, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.

• Acts as the single-point 'go-to person' on all portfolio related matters, forms, represents the portfolio on all regional matters

• Leads the portfolio cross-functional team in NoLa cluster.

• Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities

• Provides local insights and brand feedback to cluster or global team and Category Lead NoLa

• Tailors and executes brand strategies to regional market needs, and defines regional priorities for the brands

• Selects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed

• All needed material updating based on regulatory changes

• Works closely with CoLab to ensure reuse metrics

• Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process

• Allocates and executes in country brand marketing expenses

• Develop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brands

• Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel manager

• Cross-functional brand leadership across Customer Facing Colleagues, H&V, Commercial, Account management, medical, legal, regulatory, compliance, finance, logistic etc.

• Partners with Medical to identify and manage KOLs.

• Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to obtain needed resources

• Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations in each country.

Organizational relationships

• Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical, Regulatory, Safety, Quality, Finance,

Qualifications

• Min. 5 years of marketing or relevant function (market, access, PA) experience within the industry

• Bachelor's Degree or equivalent required

• Master's degree or MBA desired

• English is a must written and spoken

• Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs

• Marketing, Customer and Competitor Insight

• Marketing Execution

• Strategic and Operational Business/Marketing Planning

• Data analysis, interpretation, and communications

• Performance and Program Metrics

• Financial and budgeting experience

• Exceptional interpersonal and influencing skills

• Exceptional collaboration/negotiation

• Exceptional prioritization - among/across brands, resource-constrained context

• Vendor management

• Ability to work in co-promotion and/or matrix structure

• Lives up Pfizer values: Courage, Excellence, Equity and Joy

• Ability to work effectively under pressure

• Excellent time-management, well organized and self-motivated

• Proven ability to meet deadlines and successfully manage multiple projects simultaneously.

• Positive and supportive team player that can energize and motivate others

• Strong analytical skills and ability to execute with accuracy, and ability to support compliance.

• Strong relationship building skills across departments.

• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results

• Good communication skills with a clear communication style, able to communicate with staff and management at all levels.

• Excellent presentations skills.

• Knowledge of general office procedures and equipment

• Must be able to work independently.

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.