Digital Acquisition Specialist

hace 1 semana

Bogotá, Bogotá D.E., Colombia dLocal A tiempo completo $45.000.000 - $90.000.000 al año

What's the opportunity?

Capture qualified demand and activate target accounts through paid ads, SEO, and SEM, while optimizing for AIO, AEO, and GEO surfaces; partner with content and agencies. Support the creation of new assets on our website.

What will I be doing?
  • Plan and optimize paid search, social, display, and review-site programs to meet pipeline targets.
  • Drive SEM performance and support SEO content activation.
  • Apply AIO, AEO, and GEO strategies to surface content and offers in generative and answer engines.
  • Lead day-to-day website agency support for landing pages, CRO, and tagging.
  • Lead day-to-day internal team support for website updates and optimization.
  • Brief and QA paid advertising agency support; run creative and landing page testing.
  • Support with Analytics and Insights.
  • Act as a project manager for all website related projects.
  • Implement new channels for acquisition.

What skills do I need?
  • Proven experience managing paid search, social, display, and review-site campaigns to drive growth.
  • Strong grasp of SEM, SEO, and emerging AIO/AEO/GEO strategies.
  • Skilled in website optimization, CRO, tagging, and analytics.
  • Confident working with agencies and internal teams to execute campaigns and web projects.
  • Data-driven mindset with solid analytical and project management skills.
  • Proactive, curious, and eager to test new acquisition channels.
  • Experience in payments or fintech preferred.
  • Fluent English

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