Art Director
hace 1 semana
En McCANN, estamos en búsqueda de Director/a de Arte, para Bogotá. La misión principal será desarrollar conceptos creativos y realizar la ejecución gráfica de los mismos para ser pautados en los diferentes medios de comunicación, atendiendo las necesidades de comunicación de los productos orientados hacia la construcción de marcas
Perfil del Cargo:
· Profesional y/o tecnólogo en: Publicidad, Diseño Gráfico, Diseño Industrial con estudios de diseño gráfico, Arte, Fotografía, Cine, o carreras afines.
· Mínimo 2-3 años de experiencia, en cargos similares en agencias.
· Nivel de Inglés básico - intermedio.
Responsabilidades y/o funciones:
- Conocer la estrategia de comunicación identificando claramente el beneficio clave que se va a transmitir sobre el producto del cliente.
- Conocer y analizar las fortalezas y debilidades del producto sobre el cual debe desarrollar la estrategia creativa.
- Diseñar campañas y piezas específicas de comunicación que respondan a las solicitudes del cliente.
- Presentar conceptos creativos, para obtener su aprobación una vez que la idea creativa coincide con la estrategia.
- Idear o encontrar las ejecuciones del concepto creativo a través de los diferentes medios de comunicación y explorar nuevos medios.
- Generar y definir la manera gráfica de ejecución del concepto.
Conocimientos:
- Dominio de programas de diseño (Photoshop, Illustrator, After effects).
- Perfil con storytelling en redes sociales.
- Conocimientos en Animación para redes sociales.
- Creación de contenidos para redes sociales.
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