Marketing Operations Manager

Marketing Operations Manager (Funnels, CRM, Automations) - Fully Remote

$1,750-$2,000/month + bonus - Full-time

Summary

You will own our marketing operations systems so leads turn into booked jobs and cleaner hires - fast follow-up, clean CRM, working funnels, and clear reporting.

This is a hands-on operations role inside marketing.

You will not be the paid ads specialist - we use a vendor for that.

But you will make paid ads work by keeping tracking, routing, funnels, and follow-up tight - and by holding performance accountable.

If you naturally notice broken funnels, messy pipelines, missed follow-ups, or wasted spend and think "Fix it now," you'll fit in here.

What You'll Own

• CRM cleanliness (duplicates, stages, pipelines, tagging, task hygiene)

• Lead routing and follow-up reliability (so leads don't leak)

• Funnel performance (landing pages, forms, booking flow, conversion points)

• Weekly reporting that shows what's working and what's slipping

• Vendor coordination (clear asks, clear metrics, fast action)

What You'll Actually Do
1) Lead System Performance (Core)

• Make sure every lead is captured, tagged correctly, routed correctly, and followed up fast

• Fix breakdowns like missed follow-ups, wrong pipeline stages, and slow response time

• Reduce lead waste when operations capacity is tight (without breaking the pipeline long-term)

2) Funnels, CRM, and Automation (Core)

• Build, optimize, and maintain funnels and workflows inside GoHighLevel

• Maintain pipelines, triggers, automations, forms, and follow-up sequences

• Improve recruiting automations and related systems (example: BreezyHR workflows, lead intake, routing rules)

3) Tracking, Reporting, and KPI Visibility (Core)

• Track weekly performance across lead volume, lead quality, speed-to-lead, booking conversion, and key drop-off points

• Keep reporting clean and simple so leadership can make decisions fast

• Surface problems early - don't wait for a "why are booked jobs down?" meeting

4) Paid Ads Vendor Management (Important - Vendor Runs Ads)

You will not be building campaigns inside ad accounts daily. Instead, you will:

• Coordinate with our paid ads vendor (Google/LSA/Meta) and ensure they have what they need to succeed

• Review weekly performance (spend, CPL/CPA, lead quality, conversion to booked jobs/hire flow)

• Hold the vendor accountable to outcomes with clear questions and action items

• Ensure the systems around ads are strong (tracking, landing pages, routing, follow-up)

5) Testing and Optimization (Ongoing)

• Run simple, fast tests that improve conversion (offer tests, landing page tweaks, form improvements, follow-up timing)

• Measure results and either scale what works or kill what doesn't

• Improve processes based on real data, not opinions

6) Systems Improvements and Light Tech Support (Nice-to-Have)

• Build or improve automations using Zapier (only when it reduces manual work or improves conversion)

• Maintain the "glue" systems that keep marketing ops clean and reliable

• Help reduce admin work and prevent errors through smart workflow design

This Role Is Not

• Not a social media content role

• Not a "post on Instagram and chill" job

• Not a pure GoHighLevel admin role with no ownership

• Not a paid ads media buyer role (we use a vendor)

• Not a fit if you avoid numbers, follow-through, or accountability

You'll Be A Fit If

• You've owned funnels/CRM systems and improved performance with real metrics

• You are organized, fast, and consistent with follow-through

• You like clean systems and clear reporting

• You can work with vendors confidently and push for outcomes

• You catch problems early and fix them without needing reminders

Requirements

• Reliable laptop + strong internet (remote)

• Strong spoken English (Spanish is a plus, not required)

• Experience with CRMs, funnels, and marketing ops systems (GoHighLevel is a plus)

• Experience building automations (Zapier/Make or inside a CRM)

• Comfortable tracking numbers and reporting weekly results

Compensation

• $1,750-$2,000/month + bonus potential

• Full-time, fully remote

• Performance matters more than clock-watching

Who We Are

MaidThis Los Angeles is a top-rated cleaning company in Los Angeles operating for over 12 years. We are also the flagship location for the MaidThis franchise system, which means higher standards, more visibility, and a fast-moving environment.

We care about results, clean systems, and continuous improvement. If you want real ownership and you're strong at marketing operations, you'll have room to make a serious impact here.

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