Trade Marketing Coordinator

Description:

This position is responsible for ensure the flawless execution of the Trade Marketing strategy at point of sale, guaranteeing timely reporting, 100% execution of seasonal product campaigns, and effective coordination between brands, agencies, customers, and internal commercial teams. Plays a critical part in maintaining operational continuity and excellence in in-store execution after commercial negotiations, acting as a key liaison between brands, agencies, customers, and internal stakeholders.

Main Responsibilities:

• Manage the day-to-day relationship between the agency and the brand, ensuring operational alignment and avoiding any conflicts of interest (this role cannot be hired through an agency).

• Define, analyze, and track promoters' KPIs on a weekly basis together with each KAM to maximize brand reach and performance.

• Follow up with display and POP material suppliers, ensuring on-time and correct deliveries.

• Execute the full Trade Marketing strategy across stores.

• Coordinate with customers on trainings, activations, POP implementation, incentive plans, and additional display spaces.

• Prepare, organize, and archive operational information, including the delivery of audiovisual materials.

• Manage design requirements, corrections, and final validations with brands and/or customers (retailers and specialists).

• Communicate promotional activities and prepare customer status and sales status reports, including collected data and visual support per promotion, product, and customer.

• Coordinate and execute new promotions per customer and SKU together with the commercial team and publishers, including price analysis.

• Coordinate with agencies on product launches or special in-store executions (POS), managing design requests, production, and logistics of POP materials.

Key responsabilities:

• Timely and accurate reporting.

• 100% execution of seasonal product campaigns.

• Proper implementation of displays, POP materials, and in-store activations.

• Continuous improvement and follow-up of promoters' KPIs.

Requirements:

• Bachelor in Marketing or business administration required.
• 3+ years of experience in retail, supervision, point of sales and training.
• Experience in video game or consumer electronics or Retail field.
• General knowledge marketing, retail executions, sell in – sell thru and inventory management.
• Superior written and verbal skills to facilitate the communication process - must be able to convey information and ideas clearly.
• A proven ability to establish and maintain strong working relationship with a variety of stakeholders.
• Strong analytical skills with a creative approach to idea generation and problem-solving.
• Ability to multi-task and thrive in a fast paced environment.
• The individual must be organized, creative, resourceful, strategic, and results oriented.
• Self-driven, results oriented with a positive outlook, forward planner, team player and must be able to work in an entrepreneurial environment.
• Advanced knowledge of Microsoft Office software; specifically MS Excel and PowerPoint.
• Bilingual (Spanish and English) a must.
• High project management skills, having interpersonal outstanding communications skills to influence and make things happen while participating in multidisciplinary teams with stressed timings.
• Negotiation skills and interaction with external Communication Agencies: Give direction.

• Strong practical command of Excel (pivot tables, basic formulas, simple macros).

• Proven experience in point-of-sale execution.

• Availability for on-site and field-based work.

• Hands-on, field-driven profile with direct supplier and agency management experience.