Sales Development Representative
hace 1 semana
As a Sales Development Representative, you will play a key role in driving Somnio's growth by identifying and engaging potential clients across LATAM. You'll be responsible for building and nurturing relationships through strategic outbound efforts, ensuring a steady flow of qualified leads to the sales team. This role combines research, communication, and analytical skills to help expand our client base and strengthen collaboration between marketing and sales.
Execute multichannel outbound campaigns (LinkedIn, email, automations, and outreach sequences).
Manage the lead database and segmentations within the CRM (HubSpot).
Develop ABM (Account-Based Marketing) strategies in collaboration with the marketing and sales teams.
Prospect new target accounts: identify decision-makers, conduct research, and build qualified lead lists.
Measure and report campaign performance (open rate, reply rate, SQLs generated, etc.).
Coordinate handoff with the sales team to ensure a smooth flow of qualified leads.
Collaborate with the marketing team on sequence copy and content (messages, follow-ups, nurtures).
Must have:
Minimum of 3 years of experience in B2B outbound or demand generation (ideally in agencies or SaaS/tech companies).
Strong knowledge of LinkedIn Sales Navigator, HubSpot, Apollo, Lemlist, or similar tools.
Advanced English for written communication and reading profiles/documentation.
Ability to analyze basic performance data (CTR, conversions, replies, etc.).
Self-motivated, organized, and results-oriented profile.
Understanding of ABM and account segmentation (ICP, buyer persona, verticals, etc.).
Basic knowledge of campaign automation (Zapier, HubSpot Workflows, etc.).
Experience with data enrichment tools (ZoomInfo, Clay, Skrapp, etc.).
Nice-to-Have:
Experience working with the U.S. / Canada market or nearshore agencies.
Familiarity with Flutter, mobile development, or software services.
Experience collaborating with marketing and sales teams under EOS or OKR frameworks.
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