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Lead Copywriter

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Automoves A tiempo completo

We are hiring a Lead Copywriter to own copy across all our brands. This role covers websites, landing pages, UX flows, email marketing, SEO content, paid ads, social media, and GBP. If you are a strong digital writer who knows how to drive conversions and collaborate with UX, SEO specialists, designers, and developers, we want to hear from you. 

What you'll do 

  • Write complete website copy for new builds and rebuilds 
  • Create landing page copy with clear messaging hierarchy and conversion logic 
  • Produce UX microcopy: CTAs, buttons, forms, tooltips, error messages 
  • Write SEO-focused content that stays natural and human 
  • Build multi-email sequences and marketing campaigns 
  • Write short-form social copy, scripts, and hooks 
  • Develop brand voice guidelines and messaging frameworks 
  • Collaborate with UX, SEO, design, and dev teams in an agile workflow 
  • Maintain clarity, consistency, and speed across multiple brands 

What you need to have 

  • 3–7+ years of experience in digital copywriting 
  • Portfolio that includes websites and landing pages (not just social posts) 
  • Experience writing for UX (microcopy, flows, product clarity) 
  • Strong understanding of SEO and keyword integration 
  • Email marketing experience (automations + campaigns) 
  • Ability to write concise, high-performing copy fast 
  • Experience collaborating with designers, SEO, and developers 
  • Excellent English writing skills 

Nice to have 

  • SEO copywriting experience (BIG PLUS)
  • Knowledge of GA4, Hotjar, or user behavior tools 
  • Familiarity with Figma 
  • Experience writing GBP posts and descriptions 
  • Comfort using AI tools to speed up workflows 

Who thrives in this role 

Someone who: 

  • Thinks in structure, clarity, and outcomes 
  • Loves writing copy that converts 
  • Enjoys working across multiple brands and styles 
  • Moves fast and communicates clearly 
  • Understands UX logic, user journeys, and SEO fundamentals