Digital Content Specialist, II

Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Digital Content Strategist role is a key liaison between internal Zebra marketing teams and Zebra customers. This person will work with engineers, product managers, and marketing managers to manage product data for syndication to and other digital platforms – and organize that information in a way that is intuitive to customers so they can find what they need on their path to purchase a Zebra device.

Responsibilities:

• Maintain product data in the PIM (Product Inventory Manager) and Adobe Experience Manager CMS based on input from product managers, engineers, digital marketing, SEO/analytics team, sales, and other key business owners to ensure adherence to brand standards and strategic direction
• Lightly edit content delivered from the business for accuracy, consistency and grammar; suggest design and content improvements to better create an intuitive, consistent customer experience
• Upload digital assets into digital asset management system and tag with appropriate metadata
• Identify data or asset issues within the product detail page and work with supporting digital teams to correct data or asset issues
• Stay on top of schedules for products going through launch and end of life phases and understand data requests and needs for each
• Continually review and optimize assets and pages to resolve any broken links, issues or bugs, and to improve search engine position
• Work closely with Marketing teams to ensure business strategy and goals are understood while creating/recommending content that bridges the gap between business requirements and user needs as per the buyer's journey
• Understand marketing implications of data and all potential areas of impact
• Identify trends and insights, and suggest process or system optimizations
• Support other key marketing initiatives, as needed

Qualifications:

• Bachelor's degree in Marketing, Communication, Library Sciences, Humanities, Media/Journalism or a related field
• Minimum of 2 years of experience managing content for a high traffic website
• Strong attention to detail
• Strong proofreading and editing skills in English
• Extremely organized, ability to prioritize work and manage multiple projects at one time
• Self-directed (some work will be remote); willing to try different avenues to solve problems
• Basic HTML knowledge and experience with a content management system such as Adobe Experience Manager
• Basic image production skills in Photoshop or similar tool

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.