Retail Media Specialist

hace 7 días

Bogotá Torre A, Colombia Havas A tiempo completo

Agency :

Havas Media

Job Description :

Join Havas' Global Center of Excellence

At Havas, our Center of Excellence is a strategic talent magnet—one of only three worldwide—driving the future of digital, retail marketing and media operations with our global key clients, delivering data-driven and performance-focused solutions that shape global campaigns.

This dynamic hub brings together diverse talent under one roof, offering specialized services in digital strategy, data, and media operations. It's a place where innovation meets collaboration, and where global standards are fused with local agility to make a meaningful difference.

We believe in a people-first culture that values curiosity, continuous learning, and purposeful work. Here, you'll thrive in an environment that offers international exposure, competitive compensation, and the opportunity to grow professionally while contributing to impactful global initiatives

We're looking for a Retail Media Specialist to join our dynamic CoE digital media team and craft high-impact retail media advertising campaigns.

Key Responsibilities:

Retail Media Strategy:


• Develop and implement comprehensive retail media strategies aligned with overall marketing goals.


• Identify and leverage opportunities for brand exposure through sponsored content, product placements, and other advertising initiatives on major retail platforms.

Platform Management:


• Cultivate and maintain strong relationships with retail partners and platform representatives.


• Oversee the setup, execution, and optimization of retail media campaigns on platforms such as Amazon, Walmart, or other relevant retail channels.

Campaign Planning and Execution:


• Collaborate with internal teams to plan and execute retail media campaigns that align with product launches, promotions, and sales objectives.


• Ensure seamless coordination with cross-functional teams to achieve campaign success.

Budget Management:


• Manage campaign budgets effectively, optimizing spending to achieve maximum ROI.


• Monitor campaign performance and make data-driven adjustments to enhance results.

Performance Analysis:


• Monitor, analyze, and report on the performance of retail media campaigns.


• Provide insights and recommendations for continuous improvement based on key performance indicators (KPIs).

Creative Collaboration:


• Work closely with creative teams to develop engaging retail media content.


• Ensure content adheres to platform guidelines and effectively communicates brand messaging.

Stay Updated on Industry Trends:


• Keep abreast of industry trends and changes in retail media platforms.


• Identify emerging opportunities and recommend strategies to stay ahead of the competition.

Qualifications:


• Bachelor's degree in Marketing, Business, or a related field.


• 1+ years of proven experience in retail media management and advertising.


• In-depth knowledge of major retail platforms such as Amazon Advertising, Walmart Media Group, etc.


• Strong analytical skills and the ability to make data-driven decisions.


• Excellent communication, collaboration, and project management skills.


• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.


• Advanced English skills.

If you are a results-oriented professional with a passion for retail marketing and a deep understanding of retail media platforms, we invite you to apply and contribute to our brand's success. Join us in driving brand visibility and sales through effective retail media strategies.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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