Digital Marketing Manager

hace 2 días

Colombia Ideaware A tiempo completo

What we're looking for

Join an amazing US-based company as their Digital Marketing Manager, developing and executing multi-channel marketing strategies — from managing PPC campaigns and optimizing SEO to leading the social media presence, overseeing content marketing, and coordinating direct mail (postcard) campaigns.
If you thrive in a fast-paced environment, have a deep understanding of digital channels, and are passionate about delivering measurable results, this full-time role with a dynamic international team is made for you.

Responsibilities

- PPC Campaign Management: Plan, execute, and optimize paid search campaigns (Google Ads, Meta, etc.) to maximize ROI.
- SEO Strategy & Execution: Improve organic rankings through keyword research, on-page/off-page optimization, and technical SEO.
- Social Media Management: Manage and grow social presence across platforms (Facebook, Instagram, LinkedIn, etc.), including content planning, publishing, and engagement.
- Content Marketing: Collaborate on blog posts, email campaigns, landing pages, and marketing collateral to drive engagement and conversions.
- Direct Mail/Postcard Campaigns: Manage recurring postcard mailers' production, scheduling, and performance tracking.
- Analytics & Reporting: Monitor performance across all channels, analyze results, and present actionable insights for continuous improvement.
- Collaboration: Work closely with internal teams (design, sales, product) and external vendors/agencies when needed.

Qualifications

- 5+ years of hands-on experience in digital marketing.
- Proven expertise in PPC, SEO, and social media marketing.
- Strong understanding of Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
- Experience with content strategy and writing/editing for digital platforms.
- Familiarity with direct mail marketing is a plus.
- Excellent communication, project management, and organizational skills.
- Self-starter with the ability to manage multiple campaigns and priorities.
- English: B2 or above.

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