Social Media Content Creator

hace 3 días

Bogotá Cundinamarca, Colombia Lobostech A tiempo completo

**Content Strategy & Planning**:

- Develop content strategies that align with the brand’s goals and target audience.
- Create a content calendar, scheduling posts for optimal engagement.
- Research industry trends to keep content relevant and engaging.
- **Content Creation**:

- Design, write, and produce high-quality, on-brand content for social media, including images, videos, graphics, and written posts.
- Work with photography, videography, and graphic design tools (e.g., Canva, Adobe Suite) to create visually appealing and consistent content.
- Develop captions, hashtags, and copywriting that resonates with the audience and drives engagement.
- **Social Media Management**:

- Manage and post on platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others as needed.
- Monitor social media accounts for comments, messages, and mentions, engaging with followers in a timely and positive manner.
- Analyze and track social media metrics, such as engagement rates, follower growth, and post reach, to assess content performance.
- **Community Engagement**:

- Actively engage with followers, responding to comments and messages to foster a community around the brand.
- Identify and collaborate with influencers or brand ambassadors to increase reach.
- **Campaigns & Promotions**:

- Develop and execute social media campaigns for promotions, launches, or events.
- Work with other marketing or sales teams to ensure cohesive branding across campaigns.
- **Analytics & Reporting**:

- Use analytics tools (e.g., Meta Business Suite, Google Analytics) to assess performance, track KPIs, and report on content success.
- Provide insights and recommendations based on data analysis to improve future posts and campaigns.

Skills & Qualifications:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- Proficiency in social media platforms and content creation tools.
- Strong writing and communication skills, with attention to detail.
- Creative mindset with experience in graphic design and/or photography.
- Knowledge of social media trends, hashtags, and best practices.

**Experience**:

- 1-3 years of experience in social media management, content creation, or digital marketing.
- Portfolio of previous social media work or samples of successful campaigns is often preferred.

Summary:
A Social Media Content Creator/Manager is responsible for creating, posting, and managing high-quality content to drive engagement, increase brand visibility, and foster community across social media platforms. They must be creative, data-savvy, and proactive in developing content strategies that align with business goals.

**Job Type**: Part-time

Expected hours: 20 per week

**Education**:

- Bachelor's (required)

**Language**:

- English (required)

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