Website (Cro) Analytics & Optimization Manager

hace 2 semanas

Bogota, Colombia Jellyfish A tiempo completo

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

**Job Description**:
You will be responsible for leading and implementing the client data measurement strategy, as well as the day-to-day management of daily basis focussing on successful measurement insights discovery, measurement tracking implementation, and optimization of their marketing channels, journeys, and web properties.

**Responsibilities**:

- Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
- Work closely with the Development, QA, UX, Design, Content, and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results

**Qualifications**:

- Google Analytics and Google Tag Manager, both web and apps, is required.
- OPTIONAL experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms.\
- Must have a fluent understanding of the Google Marketing Platform, the key benefits, and how to leverage the Google stack to the greatest advantage of clients
- Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaing setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences, and training.
- Experience with persona-based marketing, UX methodologies, and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
- Strong analytical and visual thinking skills, with the ability to identify business questions, pain points, and opportunities, analyze quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalization roadmap

Additional Information
**_
Equal Opportunity Employer:_**_ Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the form _here_._
- Flexible working
- Annual Bonus
- Anniversary Increase
- Training and Development
- Life Assurance
- Employee Assistance Programme - Counseling

**_ Equal Opportunity Employer:_**_ Jellyfish is committed to making adjustments in our recruitment process to enable you to demonstrate your full potential. Should you require reasonable accommodation, please fill out the form _here_._
- Flexible working
- Annual Bonus
- Anniversary Increase
- Training and Development
- Life Assurance
- Employee Assistance Programme - Counseling

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