On Premise Key Account Specialist

When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category - Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.

**PURPOSE OF THE JOB**:
As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/área, Also Assisting in the development and implementation of activation plans across key customers, with special focus on the Catering universe and related verticals (airlines, universities, hospitals, institutional channels), and Coordinate the execution of commercial agreements, ensuring visibility, availability and alignment with national plans.
Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.
Track performance KPIs and contribute to reporting efforts (volume, distribution, execution).

RESPONSIBILITIES

**Areas that play to your strengths**

All the responsibilities we'll trust you with:
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- **SUPPORT STRATEGIC EXECUTION WITH KEY ACCOUNTS**
- Assist in the development and implementation of activation plans across key customers, with special focus on the Catering universe and related verticals (airlines, universities, hospitals, institutional channels).
- Coordinate the execution of commercial agreements, ensuring visibility, availability and alignment with national plans.
- Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.
- Track performance KPIs and contribute to reporting efforts (volume, distribution, execution).

- **FIELD ACTIVATION, SALES FORCE ALIGNMENT & OPERATIONAL SUPPORT**
- Collaborate with distributor sales teams and regional field force to ensure proper product rotation, pricing, execution and activation.
- Provide execution guidelines and ensure alignment with visibility standards at customer touchpoints.
- Monitor and support distributor sales force engagement and implementation of trade marketing initiatives.
- Oversee deployment of Red Bull tools and POS across catering and vending points of sale.

- **CUSTOMER DEVELOPMENT & INTERNAL COLLABORATION**
- Define and support the implementation of Joint Business Plans and commercial growth plans tailored to each partner.
- Maintain strong relationships with account stakeholders to ensure alignment, follow-up, and execution of Red Bull programs.
- Act as the internal point of contact for Catering and Vending key accounts, facilitating coordination between Marketing, Sales, Distribution, and Operations.
- Participate in internal planning and performance review meetings, contributing commercial insights and identifying new growth opportunities.

- **INSIGHTS & OPPORTUNITY TRACKING**
- Monitor consumption patterns and execution gaps within the Catering and Vending channels.
- Share actionable insights to optimize performance and identify potential growth opportunities.
- Recommend segment-specific tactics and adjustments based on market dynamics and account feedback.

- **DATA ANALYSIS, PERFORMANCE TRACKING & INSIGHTS**
- Monitor and analyze sell-in and sell-out data, distribution levels, frequency of purchase, and volume evolution per account.
- Track the execution and impact of Joint Business Plans (JBPs) and marketing initiatives across key Catering and Vending partners.
- Create performance dashboards and reports that consolidate KPIs by account, including visibility execution, promotional performance, and product availability.
- Identify patterns and opportunities through data to proactively recommend adjustments in execution or commercial approach.

EXPERIENCE

**Your areas of knowledge and expertise**

that matter most for this role:

- 3+ years of experience in Sales, Key Accounts or Trade Marketing (experience in the beverage industry and institutional channels is a plus).
- Exposure to Key Account management or customer development, with participation in negotiations and activation plans.
- Strong commercial and analytical mindset, capable of managing KPIs and translating data into action.
- Strong communication and negotiation skills; able to support the selling process with key partners.
- Proficient in MS Office, especially Excel and PowerPoint, for reporting and presentations.
- Excellent organizational and time management skills; a