Marketing Automation Specialist

hace 7 días

Cali, Colombia Eddy Pump A tiempo completo

We are a prominent group of industrial equipment B2B companies dedicated to delivering high-quality products and services to our global clientele. We prioritize innovation and customer satisfaction in everything we do. We are currently seeking a talented Marketing Automation Specialist to join our team and assist in leveraging HubSpot for our marketing initiatives.

**Job Description**:
We are in search of a Marketing Automation Specialist who will be responsible for supporting our marketing efforts through the effective utilization of HubSpot, a leading marketing automation platform. This role is pivotal in helping our organization reach its marketing goals and contribute to our ongoing growth and success.

Key Responsibilities:
HubSpot Expertise: Become the in-house expert on HubSpot, customizing and configuring the platform to suit our specific business requirements.

Data Management: Ensure data accuracy and cleanliness within HubSpot by managing and updating contact lists and segmentation.

Lead Generation Support: Assist in the generation of high-quality leads and help optimize lead scoring and qualification processes.

Training and Support: Provide guidance and training to marketing and sales teams on how to effectively use HubSpot's features and tools.

Integration: Collaborate on the integration of HubSpot with other business systems and tools used within the organization.

Continuous Learning: Stay updated on industry best practices and trends in marketing automation to propose improvements to our marketing strategies.

Qualifications:
3 years minimum prior experience

Previous experience with HubSpot or other marketing automation platforms.

A strong grasp of B2B marketing concepts and strategies.

Proficiency in data analysis and reporting.

Excellent communication and teamwork skills.

HubSpot certification is a plus.

Familiarity with the industrial equipment or manufacturing sector is advantageous.

What We Offer:
Competitive salary and potential for performance-based bonuses.

Comprehensive benefits package encompassing health, dental, and retirement plans.

Opportunities for professional development and growth.

A collaborative and innovative work environment.

The chance to contribute significantly to the marketing success of our group of companies.

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