Salesforce Marketing Cloud Development Lead

hace 4 días

Bogotá Cundinamarca, Colombia GSB Solutions A tiempo completo

We are looking for talent like you

***English** advanced**

**Location: Remote to any country / Long Term**

**Experience: + 3 years**

Leads the design and execution of development on the Salesforce Marketing Cloud platform.

**Job description**:

- Translates business objectives into actionable solutions and understands end-user communication needs and data streams
- Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities.
- Works with Engineering manager and marketing operations understand key campaign parameters and requirements.
- Works with marketing team members to provide best practice recommendations to customers
- Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success
- Should have worked/implemented push notification for mobile app support (ios/Android)
- Should have understanding on Einstein integration.
- Leverage a foundational understanding of data modeling to determine data flow and transformations necessary to import and transform data necessary to run journeys
- Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors
- Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events
- Ongoing support for SFMC prod issue analysis.
- Self driven under direction in order to ensure success in delivery of business initiatives.

**Qualifications**:

- Must be an expert in AMPScript and Javascript. Create a triggered send, display send-time content contextually, retrieve information from a data extension, write to a data extension, create and update HTML content blocks, utilize personalization strings, explain the order of operations in which functions process, use it to format date and time
- Must have 2 years of experience with SFMC Journey Builder, Audience Builder, Automation Studio Dynamic Content Areas
- Experience in writing well-abstracted, reusable code templates and design and execute test plans
- 3 years of experience effectively within a team, solutions design, and technical development, in a fast-paced environment
- 5 years of Information Technology work experience with a Bachelor's degree or above preferred

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