Field Marketing Junior Analyst

hace 1 semana

Bogotá, Colombia Vertiv A tiempo completo

**RESPONSIBILITIES**

**Support to Local and Channel Marketing Activities**
- Assist in the creation and execution of local channel marketing plans to support partner pipeline development.
- Help to localize and deploy centrally created marketing programs, ensuring alignment with local market needs.
- Support partners in executing co-marketing activities and marketing campaigns.

**Campaign and Program Execution**
- Coordinate logistics for partner events, webinars, trainings, local launches, and other engagement initiatives.
- Assist with the execution and tracking of lead-generation activities with local partners.
- Support the collection of indirect buyer insights and basic audience segmentation.

**Operational and Administrative Support**
- Help manage and track local channel marketing budgets and co-marketing funds (MDF / co-op) under supervision.
- Ensure proper documentation and compliance for program approvals.Assist with marketing reporting and performance dashboards.
- **Collaboration and Communication**
- Work closely with local sales teams to understand partner needs and provide marketing support.
- Collaborate with the LATAM regional marketing team to review plans and share local requirements.
- Coordinate with 3rd party agencies, creative team, and digital marketing to request and follow up on materials and deliverables.
- Support content localization and posting to Vertiv social media channels in partnership with the Marketing Integration Lead.

**Brand and Process Compliance**
- Ensure brand guidelines are applied consistently across partners and local materials.
- Promote the adoption of basic lead management processes with partners.
- Maintain accurate files, processes, and documentation related to marketing activities.

**QUALIFICATIONS**
- 1-2 years of experience in marketing, communications, or related functions (preferably in B2B or technology industries).
- Basic understanding of digital marketing concepts, events management, or field marketing support.
- Ability to work collaboratively within cross-functional teams.
- Strong organizational skills and ability to manage multiple tasks with supervision.
- Good written and verbal communication skills.
- Intermediate proficiency in Microsoft Office (Word, PowerPoint, Excel).
- Basic experience with CRM or marketing tools is a plus (Oracle Sales Cloud, Eloqua, Sprinklr, etc.)
- Intermediate English (reading, writing, speaking).
- Experience supporting channel partners or sales teams.
- Some exposure to project management tools (Wrike or similar).
- Interest in developing data analysis skills to track campaign performance (ROI, leads, funnel stages).
- Experience coordinating events, webinars, or digital content production.Basic understanding of creative processes and how to request creative or audio-visual materials.

**EDUCATION AND CERTIFICATIONS**
- Bachelor’s degree in marketing or business, or comparable marketing qualification/experience

**PHYSICAL REQUIREMENTS**

No Special Physical Requirements

**ENVIRONMENTAL DEMANDS**

No

**TRAVEL TIME REQUIRED**
- 10%

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