Web Marketing Strategist

hace 3 días

Medellín, Colombia Propel A tiempo completo

_**Web Marketing Strategist**_

**English B2+ or C1 (only)**

**Location**: Remote

**Salary**: 630 USD monthly

**Job Type**: Part-Time (Weekend: Fri, Sat, Sun)

**Contract**: Contractor

**About the Role**:
We’re looking for a **Web Marketing Strategist** with a sharp eye for detail and a passion for creating engaging, visually polished web experiences. You’ll be responsible for building, optimizing, and maintaining client websites — ensuring every page not only looks great but delivers the right message and drives results.

This role is ideal for someone who loves blending marketing strategy with hands-on web merchandising. You’re comfortable managing multiple projects, coordinating with creative teams, and turning ideas into beautifully executed landing pages, campaigns, and promotions. You thrive in a fast-paced, collaborative environment where quality and customer satisfaction come first.

**Key Responsibilities**:

- Build and publish **new landing pages** and promotional content using SEO best practices.
- Post **monthly automotive incentives** and ensure all updates align with brand standards.
- Review client sites to **identify opportunities for improvement** in visual presentation and user experience.
- Implement **creative collateral** including banners, slides, logos, and promotional graphics.
- Conduct **website audits** and provide actionable recommendations for performance and design improvements.
- Collaborate with internal teams and third-party support to **resolve technical or design challenges**.
- Manage project timelines and ensure all tasks are completed accurately and on schedule.
- Maintain consistent **brand identity** across client websites and campaigns.
- Track work progress in **Workfront**, keeping all projects and updates current.
- Support **Senior Web Marketing Strategists** as needed and assist in social content scheduling.
- Uphold response and resolution standards per internal policy (1-hour response, 24-hour resolution).
- Meet billable time tracking targets and contribute to continuous improvement initiatives.

**Requirements**:

- **2+ years** of experience in **web marketing, web merchandising, or digital content management**.
- Bachelor’s degree or certificate in **Web Design, Marketing, Graphic Design, or Communication** preferred.
- Strong understanding of **HTML/CSS** and web publishing standards.
- Proficiency with **Adobe Creative Suite** (Photoshop, Dreamweaver).
- Excellent **communication and organizational skills**.
- Strong attention to detail and ability to manage multiple priorities.

**Nice to Have**:

- Familiarity with **Agorapulse** or other social scheduling tools.
- Understanding of **basic SEO principles** and best practices.
- Experience collaborating with external support or technical teams.

**Job Type**: Part-time

**Language**:

- English (required)

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