Flavored Alcohol Beverages Public Affairs

For 135+ years, The Coca-Cola Company has grown to become the most recognizable brand in the world. In 2020 we launched the _Flavored Alcohol Beverage_ (FAB) brand Topo Chico Hard Seltzer in Latin America. Due to category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life.

In this role, you will be responsible for leading regional product launch and managing multiple Alcobev projects across regions.

This is an exciting opportunity for a **Flavored Alcohol Beverage **Public Affairs Director **to act as an intrapreneur to build and lead a “start-up” in Latin America within the Coca Cola Company for Public Affairs, Communications and Sustainability (PACS) area leveraging zone structures with the resources and backing of The Coca-Cola Company.

If you have a solid background with Public Affairs, managing regulations risk and opportunities within the Alcohol Industry, we would love to speak with you

**What You’ll Do For Us**
- You will Lead and protect the reputation of The Coca-Cola Company and its brands with a focus on national and regional media, local government and non-governmental organizations, pressure groups and employees.
- Manage brand image to external stakeholders (public, government, agencies), focusing on responsible drinking themes
- Work with the Public Policy Office to develop and manage political opportunities / risks
- Manage regulatory risks and opportunities inside markets (e.g.: commercialization, packaging & environmental laws)
- Support Coca Cola regional teams’ participation in government & other associations discussions (e.g., ABRABE), with help from Tax
- Support the development of Alcohol capabilities in the regional PACS teams
- Strategic prioritization: Develop goals as well as monitoring and reporting framework for FAB - Flavored Alcohol Beverages
- Industry Coalitions, Stakeholder Management & Partnership Development: Participation in industry bodies and coalitions; Identification, development, negotiation, management, system engagement/alignment and execution of large partnerships involving alcohol industry.
- Engagement with NGOs and civil society actors to help the system manage relationships around alcohol.

**Qualifications and Requirements**
- 10-15 years of successful experience in Public Affairs, Communications and Sustainability in the Alcohol beverage industry.
- Bachelor’s degree in Communications, Public Affairs, Journalism or equivalent degree is required.
- Language Requirements: Fluent in English, Spanish (written and oral), Portuguese is a plus.
- Professional writing & communications skills.
- Strategic thinking
- Ability to interact with senior Associates within the business with clarity and confidence.
- Working knowledge of the national/regional media scene as well as a sound understanding of business economics.

Location: Colombia

**What We Can Do For You**
- ** Iconic & Innovative Brands**: Our portfolio represents over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more. We believe the Alcohol category will become a billion-dollar category for the Company. This is your opportunity to be a leader building that category across Latin America
- ** Creative Team Culture**:Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
- ** Exposure to World Class Leaders**:Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Global Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**

**Skills**

Public Affairs Communications; Public Relations Services; Public Relations (PR); Public Relations Communications; Public Affairs
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.