Paid Media Analyst
hace 2 días
**Paid Media Analyst**
Aprende Institute is a leading online education platform in Latin America, offering more than 40 diploma programs for those who want to grow personally and professionally, or start their own business.
**The Position**
We are seeking a Paid Media Analyst to join our team in Colombia. This position focuses on lead generation through paid digital campaigns in the US Hispanic market.
**Salary**: COP $8,117,000
Location: Bogotá, Colombia (Hybrid)
**Academic Background in**:
- Marketing
- Advertising
- Social Communication (with an emphasis in digital marketing or media)
- Business Administration (with a focus on marketing or commercial strategy)
- Digital Marketing Engineering
- International Business (with experience in digital advertising and lead generation)
Additional certifications (Meta Blueprint, Google Ads, TikTok Ads Academy, HubSpot, etc.) are a plus.
**What you'll do**:
- Plan, execute, and optimize campaigns in Meta Ads (Facebook and Instagram)
- Manage Google Ads (Search, Display, Video, Performance Max)
- Execute campaigns on TikTok Ads and other social platforms
- Define and manage budgets to meet CPL, CPA, and ROAS goals
- Analyze KPIs, create reports, and generate insights for optimization
- Collaborate with creative and marketing teams to design effective resources
- Identify new audiences, trends, and growth opportunities
- What we're looking for:
- 2+ years of digital agency experience managing paid media for lead generation
- Experience in Meta Ads and Google Ads
- Working knowledge of TikTok Ads
- Strong skills Budget management and analysis skills
- Creative, independent, and problem-solving skills
- Intermediate English (preferred)
- Certifications in Meta Blueprint, Google Ads, or TikTok Ads are a plus.
**Key Skills**
- Effective communication
- Organization and time management
- Adaptability
- Empathy and teamwork
If you are passionate about paid media and want to make an impact in the digital education industry, we would love to meet you
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