Influencer Strategist

Who We Are:
We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

**About the role**:
This position is responsible for supporting the work of the influencer marketing department with on-time delivery of accurate, effective brand and product materials.

The Influencer Marketing Strategist is responsible for supporting Influencer production for client roster. This position is responsible for influencer strategy development, campaign execution and securing coverage. This person also supports creative campaign ideation and compelling communication in an effort to build, maintain and grow a client’s reputation, credibility and brand awareness.

**Responsibilities**:

- Responsible for the ideation, management and completion of influencer programming A-Z, ensuring activations are aligned with client goals and messaging
- Experience with negotiating on behalf of a client/brand to ensure highest level of execution and deliverables are secured
- Experience with structuring and editing social partnership contracts that includes usage, contract terms, finite deliverables, exclusivity clauses, timelines and payment terms
- Possesses strong foundation of influencer relationships and a firm understanding of all possible activation verticals and categories as well as social channels. This understanding includes, but is not limited to, ambassador programming (with affiliate inclusion), paid social (whitelisting/dark ads/ad creative), podcast advertising and high-volume seeding.
- Leads by example in staying on top of industry and influencer news, trends and platform changes
- Executes Influencer outreach and regularly slated organic and paid influencers for formal partnerships
- Reviews content and writes/edits copy with a keen eye for detail throughout the campaign process
- Has experience with influencer tools/platforms ie: Tagger, GRIN, Aspire, Tribe, Fohr Card, etc.
- Training and managing interns and part time staff
- Maintains accurate Hourstack and Asana on a daily basis
- Contributes regularly to creative brainstorms
- Able to complete delegated tasks with little supervision, offer help on other tasks when time allows
- Closes the loop on assignments and notify team members when action items are complete
- Maintains positive client relationships which contribute to the overall revenue growth of the company
- Mastering Reporting and Storytelling
- Take on ownership of key accounts and overall strategy
- Hit PPE & RPE success metric
- Responsible for ideation, development, and management of channel initiatives (can execute on 80% of dept deliverables)
- Collaborate cross channel with account team
- Monthly reporting, strategy sessions with the client, owning overall communication for all channel initiatives with no support needed

**Requirements**:

- 2+ years of experience in the Influencer Marketing space (not inclusive of internships)
- Understanding of both the paid and organic influencer marketing spaces and how they relate to the digital marketing funnel
- Working knowledge of Google Docs, Google Sheets, and the Microsoft Office Suite.
- Experience with a range of Influencer Content Management Systems, and the ability to learn new systems.
- Excellent analytical and quantitative skills, with strong understanding of social platform analytics, marketing analytics & ROI.
- Excellent written, verbal and visual communication skills
- Strong familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
- Excellent analytical skills, and experience with Google Analytics
- Knowledge of multiple categories and verticals of consumer products such as CPG, beauty, health/wellness, fitness, fashion, lifestyle and beyond.
- Self-Starter, possesses abilit