Performance Marketing

hace 2 semanas

Bogota, Colombia Bitfinex A tiempo completo

The Performance Marketing and Customer Acquisition Manager will be responsible for implementing and measuring all Bitfinex marketing efforts to ensure optimization for return on investment and conversion. He or she will also be responsible for delivering strategies to bring in experienced retail and professional traders, utilizing token listing activation campaigns, the Bitfinex Affiliate Programme and other acquisition tools to attract new customers to the platform.

She or he will set performance targets across our paid marketing activities, including social media advertising, programmatic advertising and sponsorship, and set up monitoring tools, and work with our agencies, to ensure timely delivery of relevant information to evaluate return on marketing effort.

Tasks
- Develop strong measurements and reporting framework that provides a clear view of performance across all digital channels, closely monitoring conversion rates and continuously optimizing for maximum ROI
- Partner with other marketing and other external-facing parts of the business, to drive greater retail and professional trader acquisition
- Work independently with internal op-co and external agency partners to improve data report infrastructure, standardizing metrics and reporting methodology, including data input from external partners.
- Develop initiatives to boost experienced retail and professional trader participation through marketing activities.
- Build on and optimize the Bitfinex Affiliate Programme
- Work with the Community Growth Manager and the Tokens listing team to bolster initiatives to attract token communities to trade on Bitfinex
- Help team on ad hoc projects when needed

**Requirements**:

- MANDATORY EXPERIENCE in at least one of these sectors or similar industries: Crypto, Financial Services, Fintech.
- Bachelor’s degree.
- Minimum 10 years of marketing and customer acquisition experience.
- Proven track record in executing growth strategies to grow customer base and increase retention
- In-depth knowledge of analytics tools (ie. Google Analytics, Tag manager, Google Data studio, Hotjar, Excel etc)
- Motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals.
- Good understanding of marketing and customers interact with different channels.
- Expertise developing marketing plans and aligning internal, external and stakeholder communications against business priorities
- Track record of successfully managing diverse marketing activities.
- Experience building integrated marketing programmes, and driving outcomes across traditional media, digital and social channels
- Ability to communicate information effectively and accurately, verbally or in writing across multiple disciplines. Can synthesize large amounts of data and distill key points clearly, succinctly and quickly.
- Proven ability to think ahead, engage proactively and take initiative
- Self-starter. Able to work independently as needed.
- Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines.
- Knowledge of the cryptocurrency industry and trading would be an advantage

  • Performance Marketing Specialist

    hace 2 semanas

    Bogota, Colombia Shipkraken A tiempo completo

    Estamos **innovando la logística** y esto lo hemos logrado **gracias a un equipo de personas visionarias, con ganas de crecer y cambiar el mundo**. En **Skydropx** encontrarás un espacio para desarrollar tu carrera dentro de un ambiente laboral **dinámico, ambicioso y multicultural**. **Performance Marketing Specialist** **Funciones**: - Ejecución y...

  • Performance Marketing Manager

    hace 5 días

    Bogota, Colombia Udalenno A tiempo completo

    Our mission is to provide active, thrilling games that encourage people to get off their phones and interact with one another face to face. We seek to inspire our customers while working together as a team to drive powerful results. Founded in 2014, we’ve won over a dozen awards and been featured in media outlets ranging from The Today Show to The Wall...

  • Performance Marketer

    hace 1 semana

    Bogota, Colombia Skillademia UAB A tiempo completo

    Skillademia is looking for an experienced Performance Marketer to join our team to help educate the world, for less! We are looking for individuals who specialize in: - Performance marketing - Marketing research and strategies for organizations What we need: - Hands on experience and knowledge of performance marketing - Combination of creativity and...

  • Top Performance Brands Marketing Specialist Colombia

    hace 1 semana

    Bogota, Colombia Unilever A tiempo completo

    **Unilever está en búsqueda de un Top Performance Brands Marketing Specialist Colombia** **Función**:Marketing Home Care **Alcance**:Colombia **Base**: Bogotá, Colombia **Términos & Condiciones**: Full time job **ACERCA DE UNILEVER** Unilever es el lugar donde puedes hacer realidad tu propósito con el trabajo que haces: crear un mejor negocio y...

  • Performance Marketing Specialist

    hace 2 semanas

    Bogota, Colombia Polymath Ventures A tiempo completo

    **Acerca de Autolab** Autolab es un emprendimiento de alto crecimiento en el sector automotriz. A través de una plataforma tecnológica, ofrecemos a nuestros clientes finales un servicio de reparación de vehículos confiable y asequible. Todas las reparaciones son realizadas por una red de talleres independientes que se asocian con Autolab (talleres...

  • Marketing and Social Media Scheduler

    hace 2 semanas

    Bogota, Colombia Optimal Performance Chiropractic A tiempo completo

    **Are you a bilingual superstar with a passion for communication and a knack for organization? Do you thrive in dynamic environments, love to excel at what you do, and have a contagious enthusiasm for your work? If so, we've got the perfect opportunity for you!** **About Us**: We are a vibrant and forward-thinking Chiropractic company dedicated to providing...

  • Performance Manager

    hace 5 días

    Bogota, Colombia Expert Building Team LATAM A tiempo completo

    Eestamos buscando a nuestros próximos Performance Manager ¿Eres obsesionado/a por los resultados y la optimización constante del presupuesto publicitario? ¡Entonces, esta oferta de trabajo es para ti! Buscamos a los que sean dueños/as de toda nuestra área de performance y pauta publicitaria online. Serás responsable de administrar y gestionar la...

  • Directora de Marketing

    hace 3 días

    Bogota, Colombia Talent Mapping A tiempo completo

    **Acerca del puesto Directora de Marketing**: Una destacada Startup dedicada al sector de Beauty Care está en la búsqueda de un Director de Marketing para la ciudad de Bogotá, quien se encargará de liderar y ejecutar estrategias innovadoras para posicionar la marca en el mercado y alcanzar objetivos comerciales clave. Será responsable de supervisar...

  • Marketing Manager

    hace 2 semanas

    Bogota, Colombia BetterWho A tiempo completo

    As the lead of the marketing department, you will oversee all communications, public relations, and promotional activities selected to support the brand and marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent...

  • Colombia Marketing Specialist

    hace 2 semanas

    Bogota, Colombia Accelirate A tiempo completo

    **Summary**: This individual is an integral member of Client Marketing Analytics & Planning Team. The role is charged with delivering compelling and actionable insights on Digital Marketing Channels performance. The incumbent will build relationships and support Digital Marketing Channel owners in identifying key business questions, executing learning...