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Content Marketing Strategist
hace 2 semanas
**What you will do**
- Develop and execute a content strategy focused on lead generation;
- Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content;
- Collaborate closely with our paid media, SEO, outreach, design, and delivery teams to align messaging and distribution;
- Research and deeply understand our target audience (CTOs, Heads of Engineering) to create relevant content;
- Propose and test new content formats;
- Analyze content performance and optimize based on data (conversion rates, engagement, etc.);
- Stay up to date with industry trends and competitors’ content efforts.
**Must haves**
- **2+ years of experience in B2B content marketing**, content strategy, or related roles;
- A track record of creating content that contributed to lead generation;
- Understanding of the B2B buyer journey and how to align content with different stages of it;
- Experience working in or writing for tech, software development, or AI domains;
- Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers;
- Comfortable working independently, taking ownership, and suggesting improvements — not just executing instructions;
- Excellent written English and solid editing skills;
- Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.);
- Analytical mindset and confidence working with performance metrics.
**Nice to haves**
- Understanding of the US tech market and its decision-makers;
- Previous work on case studies, reviews and other content for Clutch, G2, etc.
**About us**
If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you
**The benefits of joining us**
- **Professional growth**:Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
- **Competitive compensation**:We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
- **A selection of exciting projects**:Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
- **Flextime**:Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office, whatever makes you the happiest and most productive.
