Offer & Innovation Manager Solar/grid/copper Bua

hace 5 días

Bucaramanga, Colombia Nexans A tiempo completo

Job Description
- Offer & Innovation Manager Solar/Grid/Copper BUA
- Posting Start Date: 1/23/26
- Marketing
- Colombia
- Nexans Colombia S.A.Bucaramanga
- Full Time
- Experienced - over 5 years
- ID: 79240

**Elaborate the marketing strategy for Solar, Grid in line with Business Division strategy**
- Analyze market dynamics based on insights from Market Intel. & Pricing officer.
- Identify the most profitable growth opportunities and new markets/offers to develop on and define the objectives in term of sales, margin, volumes
- Define the innovation needs / roadmap based on insights from Sales, Innovation team, customers.
- Define with the Marketing Director the qualitative and quantitative objectives for Nexans quality standards : awareness, image, quality criteria, intensity of communication, promotion pressure, and define commercial strategy aligned with expected service levelDefine with the Marketing director the marketing strategy and the right marketing-mix (offer, pricing and promotion)**Steer the marketing actions and ensure the correct deployment of the marketing strategy**
- Define with the marketing director the go-to-market strategy and oversee development and launch of offers
- Arbitrate and coordinate marketing action plans and campaigns
- Ensure that the launch timing will be respected
- Pilot marketing plan execution and set corrective actionsPilot the analyze of the impact of each marketing action undertaken through a steering system to evaluate its relevance**Manage offer portfolio and**offer lifecycle from development to launch and scale to retire
- Is responsible for the P&L statement on his offer
- Is accountable for the full iterative life cycle of an offer portfolio, with focus on Time-to-Volume = Launch and Scale of the offers
- Lead the Offer Launches
- Collect and analyze customer feedback on the offer
- Follow competition offer portfolio under all aspects ( pricing / product features / Design to cost / product technical characteristics )
- Internal analyze of the product cost with others countries of the BU è cost improvement
- Identify changes and evolutions in the offer portfolio in line with clients’ needs and expected service level on the offersUpdate offer portfolio with the evolutions and define evolution of the pricing conditions in accordance with expected service level**Manage Brand asset management for BU-brands and global brands in line with the group guidelines and the local MARCOM Team**
- Define the brand's core values, key messages, USP
- Creation, review and update brand design

Information at a Glance

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    **Elaborate the marketing strategy for Solar, Grid in line with Business Division strategy** - Analyze market dynamics based on insights from Market Intel. & Pricing officer. - Identify the most profitable growth opportunities and new markets/offers to develop on and define the objectives in term of sales, margin, volumes - Define the innovation needs /...

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